The 31 Best Free & Paid SEO Tools For 2017 (Updated)

The tools you use can legitimately make or break your SEO campaign. By using faster, more effective SEO tools, you really can make a measurable impact on your SEO efforts. Not going to lie: there are a lot of SEO tools out there, it is quite a jungle. Here are our favorite SEO tools for 2017.
 
Keyword Research / Competitive Analysis
KWFinder.com
My personal favorite – the #1 keyword research tool in the industry. Creates a “competitiveness” score that is super helpful, and shows where your competitors are ranking for each keyword
SEM Rush
Fantastic data on rankings, competitive analysis, keyword research and more. Arguably the best tool in the industry.
KeywordTool.io
A great tool that uses autocomplete data to find more keywords in your vertical.
Keywords Everywhere (Chrome Plugin)
A great tool that shows you Google Adwords Keyword Planner search volume data every time you do a search! Super helpful for uncovering valuable new opportunities by accident.
SEO Quake (Chrome Plugin)
SEMRush’s chrome plugin. Overlays super useful data right into the search results.
Google Adwords Keyword Tool
This used to be the defacto starting point for your keyword research in SEO, however Google has really started to limit the functionality. You now only get “range” data if your paid search campaign budget isn’t high enough. This tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.
Google Trends
Google Trends is a great additional tool to check query volume on a relative basis.
 
Link Building
Ahrefs
My personal favorite. The best link analysis tool in the industry. Their link database seems to be the largest, and the way you can cut the link data is extremely comprehensive.
Majestic SEO
Another link analysis tool. My second favorite tool in the link building industry.
Link Research Tools
Another link analysis tool.
Open Site Explorer
Another link analysis tool.
 
Technical Tools
Redirect Path (Chrome Plugin)
A simple tool that shows you the redirect page a search engine takes on any page.
OnCrawl 
A free crawl path optimization tool
Browseo.net
See how search engines view your site with Browseo. This is great for diving into how Google and other search engines view your site. It’s particularly helpful with identifying redirect chains, and 302 redirects that should be 301s.
BuiltWith
This will show you a number of things going on behind-the-scenes with competitor websites. Server information, CMS systems, frameworks, analytics and tracking etc. Not necessarily directly helpful, but can help uncover valuable information.
Screaming Frog
A fantastic tool for crawling your site and understanding the myriad technical problems that are inevitably happening. Screaming Frog crawls your website just like Google does, and tells you exactly what you need to fix.
Xenu
Find broken links and errors with Xenu. While Screaming Frog is significantly better and has a lot more functionality (it’s actually kind of crazy to even compare the two), this one is free.
Google Page Speed Tools
Google’s tool which shows you exactly what you need to fix in order to speed up your site.
Gift Of Speed
Another page speed testing tool
GTMetrix
Another page speed testing tool
 
Miscellaneous
Google Chrome
This recommendation will seem funny to most people – but yes there are still some people trying to do SEO with Safari or Firefox! I highly recommend using Google Chrome. From developer tools to a massive ecosystem of SEO plugins, you really should be using Google Chrome if you’re serious about SEO.
LinkClump (Chrome Plugin)
A simple plugin that lets you grab multiple links at once and open them up all at the same time.
User-Agent Switcher (Chrome Plugin)
Let’s you view pages as any user agent (great for testing responsive design).
LinkGrabber (Chrome Plugin)
Extracts all the links on a page and gives it to you in an easy-to-use copy and paste format.
Yoast SEO
The single best WordPress SEO plugin.
No-Follow Checkbox
A simple tool that makes it easy to no-follow links in WordPress
Google Tag Assistant (Chrome Plugin)
An easy way to see if your Google tags are installed correctly.
Google Analytics
The non-optional Definitely the most valuable analytics package out there. World-class enterprise grade analytics for free. The first thing you should install.
Google Search Console
This one isn’t optional folks. You have to install Google Search console in order to ‘communicate’ with Google about your site.
Google’s Structured Data Testing Tool
Use this tool to check how Google views your structured data markup.
ClickMinded SEO Certification – Learn more about the ClickMinded SEO Individual Qualification

  • May 26, 2017
  • SEO

About the Author

Tommy Griffith has been doing search engine optimization for almost 10 years. He was previously managing SEO at PayPal and Airbnb.He feels weird writing about himself in the third person, but admits that it sounds slightly more epic.