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What data does Google Analytics prohibit collecting?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
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Oct 30, 2023
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1 min. read
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Answer:

  • Personally identifiable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

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Explanation:

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

Learn more here: https://support.google.com/analytics/answer/6004245

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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Double Conversions With Laser-Focused Google Analytics

Get the Ultimate Guide to Perfect Google Analytics Tracking sent to your inbox, for FREE!

Double Conversions With Laser-Focused Google Analytics

Get the Ultimate Guide to Perfect Google Analytics Tracking sent to your inbox, for FREE!
No thanks

[Free Mini-Course] 7 Powerful Analytics Tactics to Get More Traffic & Sales

Learn how to discover hidden revenue opportunities within your existing traffic (without having to create anything new)

Learn how to massively increase your ROI with perfect Google Analytics tracking

Reserve your spot at this special free Web Analytics Masterclass!

Double Conversions With Laser-Focused Web Analytics Training.

ClickMinded is where 8,702 startups, agencies, entrepreneurs and students learn web analytics.

Massively grow any business with digital marketing SOPs.

The ClickMinded SOP Library is a collection of digital marketing strategy templates, with step-by-step instructions that you can use to grow any website.

Thank you for being a part of the ClickMinded family!

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