What data does Google Analytics prohibit collecting?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
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Dec 7, 2023
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1 min. read
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Answer:

  • Personally identifiable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

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Explanation:

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

Learn more here: https://support.google.com/analytics/answer/6004245

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