What data does Google Analytics prohibit collecting?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
Apr 23, 2022
1 min. read
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Table of Contents
Primary Item (H2)

Answer:

  • Personally identifiable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

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Explanation:

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

Learn more here: https://support.google.com/analytics/answer/6004245

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Double Conversions With Laser-Focused Google Analytics

Get the Ultimate Guide to Perfect Google Analytics Tracking sent to your inbox.

[Free Mini-Course] 7 Powerful Analytics Tactics to Get More Traffic & Sales

Learn how to discover hidden revenue opportunities within your existing traffic (without having to create anything new)

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