Did you know that:
- YouTube is the second-largest search engine in the world
- YouTube has over 1 BILLION users worldwide
- 300 hours (12.5 days) of video are uploaded to YouTube every minute
- Every month, people watch the equivalent of 3 MILLENIA worth of video on YouTube
It can be hard to wrap your head around these numbers.
But all you need to know is that these statistics make YouTube a fantastic marketing channel for your business.
YouTube is still not as mature as channels like Google or Email, but it isn’t as new as social media channels like Facebook or Instagram.
What this means is that it’s large enough to be a big opportunity, but not mature enough that it’s too difficult to compete.
If you want to start or grow a YouTube channel, your main challenges are going to be:
- Getting more views on your videos
- Getting more subscribers for your channel
On top of that, we put together a curated list of the best case studies out there that will help you achieve those two things.
YouTube SEO: How to Rank YouTube Videos
Without a doubt, one of the most successful digital marketers on YouTube is Brian Dean. He has managed to master YouTube’s search algorithm.
His channel, Backlinko, has over 200 thousand subscribers and some of his videos have accumulated over half a million views.
How Buffer Grew Their YouTube Channel by 59% in 30 Days (Step-By-Step Case Study)
Brian Dean not only grew his own YouTube channel but also helped Buffer, the social media marketing tool, grow their YouTube channel by 59% in just a month.
He explains the exact step-by-step process he followed to achieve that.
8 Steps to Capturing 500,000 YouTube Views in 10 Months: Case Study
In this post, the owner of a small business explains why he decided to stop competing for traffic on Facebook and Twitter and go for YouTube.
His results? He managed to get over half a million view for his content in just 10 months.
How to Get More YouTube Views: 20x Increase in 2 Weeks!
This post explains how, with the right strategy, a brand new channel can increase its total number of views in a very short amount of time.
A great read for those who are starting from scratch.
Youtube Channel Growth Case Study
This is one of the most comprehensive case studies out there. It explains the process one YouTuber used to increase his subscribers by 150%.
It goes deep into the importance of figuring out who your audience is and discovering what they want to see.
Case Study: How to Generate Over Three Million Subscribers on YouTube
This case study outlines the principles used by Luxy Hair, a channel with over 3 million subscribers, to grow their audience on YouTube.
It goes deep into the production of high-quality content and optimizing for more YouTube views.