Why is a Youtube description important?

Time to publish another Youtube video! You’ve got a great video, it’s just how you want it, and you know your audience is going to LOVE it. But then you go to launch it, and there it is – the video description box. While you’re staring at the screen wondering what the heck you should write, you’ve got some worries running around in your head:

  • What if my description is terrible, how will people ever find my video?
  • How long should it be?
  • Where can I find the right keywords to include?
  • How can we turn our viewers into paying customers?

These are common problems, and they have simple solutions you can get right here in this template, completely free.

What’s in our Youtube description template?

Our template contains some advice about writing Youtube descriptions and explains the 3 things to consider every time you write a good Youtube video description:

  • The content! We explain what to write, how much, and how to incorporate keywords
  • How your description can get people to actually watch your videos
  • How to get people to visit your website, social media, or buy your product after watching with a CTA, or call to action

And of course, a sample template you can use to give a structure to all of your video descriptions.

When should you use this template?

It doesn’t matter if you are writing a description for your own brand or the company of a client or employer, if you are a business trying to use Youtube as a marketing channel, this template is for you. All you have to do is:

  1. Have an existing Youtube channel (if you’re just starting your channel, use our Youtube SEO checklist to make sure it is set up in an SEO friendly way)
  2. Make your video and upload it
  3. Read through the first parts of the template to get all the details to optimize your description
  4. Follow the structure of the example description and write your own
  5. Repeat whenever you’re ready to upload a new video!

More about using Youtube for marketing…

Youtube is a super interesting marketing channel because it isn’t just a regular social media platform like Facebook or Twitter – it’s also a massive search engine. We typically think of “search engines” as either the largest search engine, Google, or smaller search engines like Bing, or Yahoo, but thinking about SEO for Youtube will differentiate your Youtube channel from regular Youtubers and make it clear that you mean business.

There’s much more to do to fully optimize your Youtube channel for SEO, including writing a great Youtube channel description, making playlists for your subscribers, doing tutorials, and much more.

Youtube Description Template

A simple template to make sure your Youtube video descriptions put you at the top of the search results and every video can convert viewers into customers

(No email required)

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