A YouTube video description is the text below your videos. It helps viewers to find your content, know what your video is about, and explain why they should view your video.

The main goal of description is to get visitors to watch more of your video content and become your subscribers and customers. But YouTube also crawls your descriptions and uses that information to rank your video in search results. That’s why, when done right, YouTube descriptions can also help improve your YouTube SEO!

Not sure how to write an effective YouTube description? No worries, we’ve got you covered.

Here are some of our favorite strategies for crafting a well-optimized YouTube video description:

Let’s get started!

This walkthrough includes:

  • Add your most important keywords
  • Tell viewers what your video is about
  • Use few hashtags
  • Add links to helpful resources, and social media channels
  • Add timestamps
  • Include a CTA
  • Use YouTube Analytics to track progress

Add Your Most Important Keywords

Well-written descriptions with the right keywords can boost views and watch time because they help your video show up in search results. – YouTube Creator Academy

Just like Google, the YouTube algorithm uses keywords to rank videos in search results. 

Your description should be at least 250 words and give users enough information on what your video is about.

Choose your main focus keyword and add them 2-3 times in your description. Better if you can include them in the first few sentences of your description. However, don’t overdo it as YouTube could flag it as keyword stuffing

You can also use complementary or similar keywords to give extra information about your new video. For example, if your main keyword is “car driving lessons”, you can use other variations such as “how to drive a car” or “how to practice driving”.

Important: don’t use irrelevant keywords as it may cause poor user experience or even violate YouTube’s policy.

For keyword research, you can use tools such as YT Cockpit or Keyword Tool

Here’s an example of how to use keywords:

keyword-placement

Give Value

Tell viewers what they can expect from your video.

Some content creators use clickbait and irrelevant keywords to get video views from the audience, but it will only damage your YouTube search rankings and reputation sooner or later.

Think about why someone should subscribe to your channel? How will your video benefit them? When you offer genuine value to your audience, they are more likely to stick around till the end. Use some value propositions to convey the message to your audience.

Use Hashtags

YouTube hashtags make it easy for viewers to find content on a specific topic. YouTube allows you to add up to 15 hashtags, generally, the first 3 hashtags are displayed above your video title.

Only use hashtags that are most relevant to the videos such as your brand name, related topics, or similar niche.

Here’s an example of how to use hashtags:

YouTube-hashtag-example

Add Links To Helpful Resources

You can make your descriptions more valuable if you include links in them. You can include several types of links: timestamp links, subscribe links, links to social media channels, and links to related videos, playlists, or blog posts.

Use this opportunity to promote your brand by sharing your social media handles and product links.

If you’ve mentioned any resources or tools in your videos, you can also link them in your video descriptions so viewers can find them easily.

Here’s an example of how Leila Gharani of Xelplus shares different relevant links:

relevant-links-example

 Add Timestamps

Timestamps are useful when it comes to long videos as viewers can easily skip to the video they are looking for.  

When you do this, YouTube will automatically create “chapters” for your video. Chapters break up your videos into different sections with an individual preview, which makes it easy for viewers to rewatch different sections of the video.

Examples of how and where to use timestamps:

Youtube-timestamp-example

youtube-chapters-example

Pro Tip: To create video chapters, you have to create at least three stamps in increasing order with at least 10 seconds each. The first timestamp has to start at 00:00.

Optimize For CTR

To grab the viewer’s attention, you’d want to add something compelling at the beginning.

Here’s an example of few suggestions that came up when I typed, “gaming laptops”:

The headline and description are catchy in all three videos. The description highlights the main pain point of buying a laptop (not knowing which one to buy) and asks users to watch the video if they want to learn more.

Plus, in the first couple of results you can see how YouTube automatically highlights the keywords I searched for in the descriptions.

Add A Call-To-Action

If you’re using YouTube for business, you can use a CTA in the description to move users down your sales funnel. Include a link or the next step they can take after watching the video.

For example, if you’re creating videos to attract new audiences for your business (top of the funnel) you could include a CTA to join your email list (middle of the funnel)  in the description. 

The best thing is that viewers are more likely to engage with your channel or go through your resources to learn more about the topic because they have already got value from your video. 

Pro Tip: YouTube typically truncates descriptions to only the first 200 characters (the rest of your description will be hidden behind a “Show more” link).  So if you want more viewers to see your link then, add it in those first 200 characters.

In our example, you can see we have included the CTA before the “show more” link:

show-more

Track Your Performance

You would want to measure the effectiveness of your YouTube video description and improve it if you want to grow your channel. Here are two ways you can go about doing it:

Preview your description: Look at how your description looks on multiple devices along with how it is performing in YouTube Analytics to see if it is attracting visitors. Since most of the views come from mobile users, it’s best to see if the descriptions are visible and compelling on all screens.

YouTube-desktop-view

YouTube-description-mobile-view

Help viewers find your videos: With YouTube Analytics, you can see which keyword is driving people to your video and if you have missed any important keywords in your description. 

YouTube-analytics

YouTube Channel Description Examples

Now that you know how to write good YouTube descriptions, we will share some of our favorite examples that cover the points we’ve discussed.

Example #1: Living Big In A Tiny House

Here’s an example of how to make the most out of your description fold.

The text starts off with a short, descriptive story of the video. Then they provide links to their social media platforms, give necessary credits, and use proper hashtags in the end.

YouTube-description-example

Example #2 ClickMinded

Here’s an example of one of our video descriptions right off from YouTube. We’ve shared the idea of what people will learn from this video, and added a CTA both above and below the fold.

YouTube-description-example

Example #3: Wim Hof

Great at incorporating what the video is about, what people can expect from his channel, and links to helpful resources and social media platforms. 

Example #4: Sorelle Amore

Love how she not only uses the strategies mentioned above, she adds her personality to it!

YouTube-description-example


Best YouTube Description Templates Sample

Here are some sample templates you can use to create a description for your videos:

Sample 1: How-to Video Description

In this video, I’ll show you [topic]. Every [your audience (ex. designer)] needs to understand how to [topic]. From [sub topic] to [sub topic] you’ll learn here how to [what will be the outcome?].

{Insert something unique or cool about your business here}

Here’s what I’m going to cover in this video:

Point #1 {Insert your value proposition}

Point #2 {Insert your value proposition}

Point #3 {Insert your value proposition}

Want more? Check out my [name of your article/tutorial/course with a link]

Here’s what you’ll see in this video:

[Add timestamps of the sections in your video]

[Add social media links] 

[Add here more information about your channel]

[add hashtags]

Thank you for watching! :)

Sample 2: Video + Links to Relevant Resources

If you’re trying to figure out how to (topic of your video), then this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: [Insert link before – SEE More snippet]

More info about the topic:

Ready to go? Then watch today’s video!

Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: [Insert your link to the offer]

Sample 3: Your Channel Overview Video

In this video, I’ll show you {info about your video and what viewers will get} Enjoy!

{Add here a few paragraphs about your video}

ABOUT MY CHANNEL:

Hi! I’m {your name}. On my channel, you will find {your channel topic}. I love sharing [your channel sub-topic] for example – [food recipes / money tips / travel stories etc.] that I have experienced and learned over the years.

My mission to help {Target Audience} with {add sentences about your services, purpose, etc}.

Go here to learn more:  {Insert link to your service}.

You can connect with me on {Insert links to your social media channels} as I share different tips, experiences, stories that you don’t get to see anywhere else on my channel.

Subscribe here to see more of my videos in your feed: {link to subscribe to your channel}

Cheers! 

Summary

We hope you will be able to create an awesome copy by following our simple tricks and tips. 

Here’s a summary of everything we learned in this post:

  • Writing video descriptions with keywords helps viewers to find your videos easily.
  • Put the most important keywords toward the beginning of your description.
  • Use relevant hashtags to provide context to users. You can add up to 10 hashtags per video.
  • Make your description more valuable by adding relevant links, links to helpful resources, and links to your social media.
  • Use timestamps to make it easy for viewers to skip to the main part. 
  • Use catchy headlines and descriptions to improve the click-through rate.
  • Check previews of your description on desktop and mobile devices.
  • Always place your CTA above the “See More” button to make it more visible for users.
  • Use  YouTube Analytics to see high performing videos and keywords

Now that you know how to craft perfect YouTube descriptions, finish it off by using our pack of 10 MORE high-performing templates.

Download it below!

10 High-Converting YouTube Description Templates For More Views

Learn how to write effective YouTube descriptions to boost your video SEO and rank higher in search engines. Plus, we’ve included customizable templates you can use anytime.

SEO Templates