Digital Marketing Plan

Why is a digital marketing plan important?

When I first started in digital marketing, I had no idea what I was doing. I was just doing whatever seemed like a good idea with no big picture holding it together.

As I realized, trying to do this without a cohesive plan and clear goals was like flying in the dark. I had no idea where I was going and didn’t know where we wanted to end up. Once I had this realization, I had a ton of questions nagging at me:

• How do my different digital marketing channels work together?
• Who is my audience for each of these campaigns?
• How do I actually convert engagement into customers?

The solution was clear for me – create a digital marketing plan. I needed to see all my campaigns from a big picture perspective and know how they were all working together to achieve my goals. You can solve this same problem for yourself and save yourself a lot of stress by downloading our free digital marketing plan template.

What’s in this digital marketing plan?

Our digital marketing plan covers all channels of digital marketing, like SEO, email marketing, social media, and others. To maximize the potential of all of these channels, we have worksheets to do all of the following:

• Pinpoint the exact target persona you are selling to
• Figure out your strategy in every digital marketing channel at every point in your sales funnel
• An easy way to brainstorm ideas for your campaigns

How should you use this digital marketing plan?

Each section of digital marketing can be its own complicated topic by itself, so this plan will take quite a bit of work to implement in full. Use this to plan your long term digital marketing strategy by following the steps below:

1. Determine the target persona that buys your product
2. Using the strategy worksheet, figure out what you need to do for each of your channels to attract potential customers including assets that you would produce for each channel
3. Use the campaign ideas to plan the campaigns using assets from step 2.
4. Pull the trigger and execute your campaigns!