SEO Strategy Template

Why is having an SEO strategy important?

Tired of rewriting a meta description or a title tag every time you think you need to work on your SEO? When most people try to do SEO, they just end up messing with random details of their site and then wonder why it’s not working.

Just like with anything else, if you don’t know where you’re going in SEO, you’re not going to end up in the right place. To make SEO work for you, you have to have a clear plan.

Without clear goals and a path to achieve them, you might be constantly questioning what you’re working on:

• Am I targeting the right kind of customer?
• How can I keep my strategy straight at each point in the sales funnel?
• Is my SEO strategy cohesive?

This happens all the time, and honestly, there’s a simple solution to sort out all of this – you need a clear SEO strategy. Without a strategy for guidance, you end up experimenting with random details to see what works. Experimentation has its place, but all your work needs to be part of a bigger strategy that is getting you where you want to go. That’s why we have a free SEO strategy template that will help you clarify your SEO strategy and keep you on the right track.

What’s in this SEO strategy template?

Going from nothing to a well thought out SEO strategy is tough enough, so we decided to pack this template with several sheets to help you figure out the following:

• Pinpointing the exact kind of customer you are targeting
• Keeping your strategy cohesive and on track
• How to make sure your SEO strategy is directly leading to sales

How should you use this template?

If you are a freelancer or agency that needs to have well thought out strategies for several clients and make sure you can keep all of them straight, this template is definitely for you. If you’re focused on your own business, this template will help you understand SEO and how it directly helps you to increase sales.

1. Fill out the persona worksheet first – you need to know who your customers are in order to show them what they will want
2. Use the strategy and campaign ideas worksheets to plan what you will do to use SEO to boost sales
3. Execute your SEO strategy!

Once you fill out the SEO strategy template, keep it around. It’s easy to lose focus and wander from your goals, so it’s helpful to refer back to it in order to remind yourself of your overall strategy.