Digital Marketing Audit Template

Why is a digital marketing audit important?

Alright, time for a digital marketing audit. Just going to request data for all my marketing channels and make it into a nice little report!

And by the next day I am inundated with metrics. Conversion rates, CTR’s, engagements, impressions, open rates, clicks, blah blah blah. How is anybody supposed to figure out exactly what they need for a digital marketing audit? Trying to figure out what is important for a concise digital marketing report is tough, and you probably ask yourself questions like this:

• What numbers do my clients want to see?
• How can I consolidate reports for my marketing channels in one place?
• How do I sort through all of this information?

Following our digital marketing template gives you the peace of mind that you are presenting a clear and thorough explanation of the fruits of your digital marketing labor.

What’s in this template?

To really get a feel for how all of your digital marketing is going, you need to know how each of your channels are doing, which means we’ve set you up with separate sheets for:

• All your SEO progress for any specific page, including off-page optimization, on-page optimization, and technical SEO
• Social media audit with all the relevant social media platforms
• An email marekting audit
• An evaluation of your paid ads on Google, Facebook, and more

How should you use this template?

Our digital marketing audit template has a lot going on, but using it is pretty simple. Once you know you will need to do an audit, all you have to do is follow these steps:

1. Gather all the data you need from ever individual channel
2. Sort through it and fill out the sheets to show the important data your clients will care about
3. This can be used repeatedly, monthly yearly, or whichever way makes sense for you.