Alright, time for a digital marketing audit. Just going to request data for all my marketing channels and make it into a nice little report!
And by the next day I am inundated with metrics. Conversion rates, CTR’s, engagements, impressions, open rates, clicks, blah blah blah. How is anybody supposed to figure out exactly what they need for a digital marketing audit? Trying to figure out what is important for a concise digital marketing report is tough, and you probably ask yourself questions like this:
Following our digital marketing template gives you the peace of mind that you are presenting a clear and thorough explanation of the fruits of your digital marketing labor.
To really get a feel for how all of your digital marketing is going, you need to know how each of your channels are doing, which means we’ve set you up with separate sheets for:
Our digital marketing audit template has a lot going on, but using it is pretty simple. Once you know you will need to do an audit, all you have to do is follow these steps:
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