The Insanely Powerful 2017 SEO Checklist (Updated)

  • Last updated on: July 11, 2017
  • Filed in: SEO

ClickMinded is an awesome SEO training course.

Every time we start a new site, we use this SEO checklist. There are a number of things you should be doing every time you create a new page. This list covers the most important ones.


How to Get a Perfectly Optimized Site With the 2017 SEO Checklist

Use the checkboxes to track your progress as you complete these tasks.

1%
 

This SEO checklist, and on-page optimization in general, is best thought about as incrementally beneficial. The big mistake people tend to make is that they find a checklist, they go through everything on it, and the minute they realize they won’t be able to do one of them, they think they’re screwed.  That’s not the right way to think about it.

Try to do as many as you can – but the vast majority of people aren’t able to get everything.


Why should you do this?

Google Analytics is the most widely used web analytics tool in the world. Its free version has almost everything you’ll need to track and report the performance of your site.

For SEO, you’ll be able to track things like how much traffic you’re getting from search engines, which pages are getting the most organic traffic, what’s the bounce rate, along with many other important metrics.

Resources:


Previously known as Webmaster Tools, Search Console is a free tool provided by Google to webmasters (those who manage a website) to get data about their site’s status and organic performance in Google’s search engine.

Resources:


Why should you do this?

This is the equivalent to Google’s Search Console for Microsoft’s search engine. Bing is the default search engine for Internet Explorer and Edge browsers, which is the reason why Bing has about 10% of market share for desktop searches.

Bing is not nearly as relevant as Google, but it’s also not negligible in the US market.

Resources:


Why should you do this?

These plugins are a perfect answer for tracking and interpreting performance data when you aren’t comfortable with adding the Google Analytics tracking code to your site yourself.

Resources:


Why should you do this?

Yoast SEO is a WordPress plugin that makes it incredibly easy for you to create SEO-friendly content. It takes care of things like canonical tags, noindex tags, and sitemaps for you.

The free version is very complete and will allow you to do almost everything you’ll to optimize your WordPress site.

Resources:


Why should you do this?

Previously known as Webmaster Tools, this is Google’s free tool for website owners to get data about the search performance of their sites.

You will be able to use it to find technical issues with your site such as duplicate content. And find data about search rankings, visibility, and CTR.

Resources:


Why should you do this?

In SEO, the proper use of redirects in crucial. The standard is a 301 redirect, which is interpreted by search engines as a permanent redirect, hence it passes almost all of the SEO value from the old page to the new one. A 302 is a temporary redirect, on the other hand, is considered a temporary redirect (like for site maintenance or time-specific promotions, for example) so the SEO value of the redirected page is not passed to the new destination.

Resources:


Why should you do this?

The larger your site, the more important this is. Broken links, errors, and crawl errors make it harder for search engines to find your content, index it, and drive traffic to it.

Resources:


Why should you do this?

Understanding the terms that people use when they search, and the intent behind them is crucial to your SEO strategy.

Be sure to consider searcher intent and difficulty, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first.

Resources:


Why should you do this?

This is the easiest way to get started with link building. Tracking where they are getting their most authoritative backlinks will help you to understand their strategy, how they are anchoring the links on their pages, and provide insights as to where you can gain similar links.

Resources:


Why should you do this?

Keywords in the URL are known to be a ranking signal. However, you should avoid stuffing your URL with keywords: research has shown that shorter URLs tend to rank higher than long ones.

Side note: There are very serious consequences to changing a URL that already has authority – don’t do this if your page already has links!

Resources:


Why should you do this?

Even though including keywords in the title tag is still important, it is not enough to get you to rank high. Search engines now weigh in the clickthrough rate on the results as well when determining rankings, so an attractive and compelling title will help you get more people to click on your page.

Resources:


Why should you do this?

The content of the meta description is not used by search engines as a ranking signal. However, including your keyword in it and writing a compelling meta description can help with your CTR.

Resources:


Why should you do this?

Even though the value of the H2, H3,...,H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.


Why should you do this?

Make sure to have at least 100 words on each URL (minimum – the more the better). You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.


Why should you do this?

As search engines gain a more complex understanding of human language, content creators are able to utilize more natural language and still stay relevant to the keywords they are trying to rank for. Synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged.

Resources:


Why should you do this?

Latent semantic indexing, or LSI, is a method used to determine context. Including keywords that are thematically related to your primary keyword can help the search engine understand what the content of your page is about.

Resources:


Why should you do this?

Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images.


Why should you do this?

In addition to including links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself. By including internal links with text that is relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about.

Avoid using keywords in global navigation, though, as that can look like over-optimization. Stick to in-content links instead.

Resources:


Why should you do this?

Duplicate content can dilute the value of your content among several URLs.

Use 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.

Resources:


Why should you do this?

Search engines value sites that provide a good user experience and the speed of your site is a huge factor. A slow loading site will increase your bounce rate, as visitors lose patience and leave.

Resources:


Why should you do this?

As an increasing amount of web traffic comes from mobile devices, having a site that is not responsive to different screen sizes and shapes will negatively impact usability, especially for local searches.

Resources:


Why should you do this?

An XML sitemap helps search engines understand the structure of your site and find all the pages on your site that you want indexed.

Resources:


Why should you do this?

In conjunction with an XML sitemap, a robots.txt file will establish what activities crawlers are permitted to perform in relation to each page. Including one in the top-level directory allows you to control the way that a search engine crawls and indexes your site. It can be specified for different types of crawlers, allowing you to establish different protocols for different search engines.

Resources:


Why should you do this?

For reputation management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first page of a search for your brand if you’re a new website or company.

Resources:


Why should you do this?

Performing an SEO audit manually is time consuming and complicated. Fortunately, there are SEO auditing tools that can help with the process. These will speed up the process, identifying errors and offering solutions. This allows you to spend more of your time working on overall strategy, instead of weeding out broken links.

Resources:

 
 

10x Your Traffic.

3,467 businesses use ClickMinded to massively increase their organic traffic and sales from search engines.

Start For Free