If you run your own website or can get buy-in from your boss to link to bigger competitors, I definitely recommend doing this.
Link Building Checklist
Link building, or off-page optimization, is one of the most powerful things you can do to increase your rankings.
In simple terms, this means convincing other websites to link to your pages.
Links were the base of the original Google algorithm back in 1998—and they are just as relevant today.
I’m not going to lie, link building is one of the hardest parts of SEO.
But there are a few tactics you can use to gain easy links (see the easy link opportunities below).