There’s a thousand things we could discuss about when it comes to Facebook. Love it or hate it though, it’s very likely your business could benefit from running Facebook Ads.
This blog post is about how you can easily install Facebook Pixel to your WordPress website, which will enable you to set up Facebook Ad campaigns geared specifically at people who visited your website (or, in other words, it will enable you to retarget your site’s visitors once they’ve left it). Furthermore, the same pixel can be used to track conversions as well – but in this blog post, we’ll cover the basics of how to install a new Facebook pixel, rather than how you can use it.
So, if you’re selling pink elephants with unicorn tails and someone has visited your website, adding a Facebook Pixel will help you remind them, via Facebook advertising, that pink elephants with unicorn tails exist, and they’re for sale on your website.
Even if you’re not ready to set up a Facebook ad campaign, it’s still very advantageous to add a Facebook Pixel to your WordPress website – it will allow you to start pixeling your users and get that audience ready, so that when you decide to set up an ad campaign, you can advertise to all those people that have already been on your website.
So, let’s get going.
The basics to know before you add the Facebook Pixel to your website
Adding a Facebook Pixel to your WordPress website shouldn’t take more than 5 to 10 minutes.
So, the high-level goals of this procedure include:
- The goal: (obviously) to install Facebook Pixel to your WordPress site
- The ideal outcome: to do the above properly, without any technical issues
- The prerequisites: for the purpose of this example, I chose to add the Facebook Pixel using the Google Tag Manager. So, if you don’t have that set up just yet, check out our blog post on how to install Google Tag Manager. Note: You can install the Facebook Pixel code through other methods as well – but I find Google Tag Manager to be the best, most advantageous solution.
- The importance of this action: Facebook Pixel is crucial if you want to run a Facebook ad campaign (and, as mentioned in the beginning, you really want this). The FB pixel will eventually help you with your Facebook retargeting, as well as measuring conversion rates and, later on, using your data to create custom audiences that are similar to those that have already purchased from you.
- Where this is done: This is done in Google Tag Manager and your Facebook Ads Manager.
- When this is done: You only have to do this once.
- Who does this: Whoever is responsible for managing your website, your Analytics, your paid advertising – and that person might as well be you, if you don’t have a dedicated person assigned for this type of tasks.