With the Facebook Pixel installed on your Shopify store, you can:

  • Launch Facebook Ads campaigns to people who have visited your store
  • Discover new audiences similar to your customers with Facebook’s lookalike audiences
  • Perfectly track conversions from all your Facebook Ads campaigns
  • Obtain massive insights about your audience’s interests and demographics

The entire process of installing the Facebook Pixel will take you about 5 minutes from start to finish.

Sidenote: If you’re not using Shopify, check out our guides on how to add the Facebook Pixel to WordPress or Squarespace.

Let’s get started.

This walkthrough has just 2 steps (and one bonus pro-tip):

If you want to save this tutorial for later, you can download a copy through the form below.

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Installing the Facebook Pixel on your Shopify store

First, you’ll need to grab your Pixel ID from Facebook and add it to Shopify.

Go to your Facebook Ads Manager, on the top navigation menu, click on “Pixels.”

Click on the pixel you want to install on your site. If you don’t have a Pixel yet, you’ll be prompted to create one instead.

Click “Set Up”. Then, you will be presented with three options to install your pixel. Choose “Use an Integration or Tag Manager”

Click “Shopify”.

You’ll be shown a walkthrough on how to take it from here—just click “Continue” and copy your Pixel ID.

On a new browser tab, open your Shopify Admin panel and click “Preferences” under “Online Store”:

Paste your Facebook Pixel ID on the right in the Facebook Pixel section and click “Save”.

Go back to Facebook Ads Manager and click “Continue”:

Enter your store’s URL in the available filed and click “Send Test Traffic”:

The red dot with the “No activity yet” label will turn green and will show an “Active” status (it should take less than a minute).

Click “Continue” and you’ll see a success message:

That’s it! You now have the Facebook Pixel on your Shopify Store.

Testing your Facebook Pixel

Lastly, let's make sure everything is working properly.

To do this, you’ll need to download and install the Facebook Pixel Helper Extension for Google Chrome.

Then, open your Shopify website using Chrome and click on the Facebook Pixel Helper Chrome extension. 

The extension should be able to find at least one pixel, and it should match the Pixel ID on your Facebook Ad Manager.

This means your installation was successful.

Understand your ecommerce Pixel Events

Learn how to get the most of the integration between Shopify and Facebook Ads

If you followed this process, you’ll automatically have these events set up and sent through the pixel.

You can use these events for your Facebook campaign’s targeting, objectives, and analytics. For example.

  • Launch a campaign targeting a lookalike audience for people who have purchased a specific product.
  • Create a remarketing campaign for people who added a product to the cart but didn’t complete their purchase.
  • Determine which of your ad campaigns is more effective at generating leads.

That’s it!

If you’ve been following along, you’ve now installed Facebook Pixel on your Shopify store, made sure everything is working flawlessly, and understood the events that are being tracked by the Pixel.

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