How to Add the Facebook Pixel to Shopify (For Beginners)

Learn exactly how to add the Facebook Pixel to your Shopify site. The perfect guide for beginners and non-technical owners.

With the Facebook Pixel installed on the Shopify store, store owners can:

• Launch Facebook Ads campaigns retargeting your website visitors
• Discover new target audiences similar to your customers with Facebook’s lookalike audiences
• Perfectly track conversion rate from all your webpages and Facebook Ads campaigns
• Obtain massive insights into your customer data, audience’s interests, and demographics

The entire process of Facebook Pixel setup will take you about 5 minutes from start to finish.

Sidenote: If you’re not on Shopify, check out our guides on how to add the Facebook Pixel to WordPress or Squarespace.

Let’s get started.

This walkthrough has just 2 steps (and one bonus pro-tip):

• Installing the Facebook Pixel
• Testing the Facebook Pixel
• Bonus: Pixel Events

If you want to save this tutorial for later, you can download a copy through the form below.

Installing the Facebook Pixel on your Shopify store

First, you’ll need to grab your Facebook Pixel Code and add it to Shopify. To do so, you need to make sure your Shopify Account is connected to your Facebook.

You need to have a Facebook Ads Account, if you don't have one yet, you can create one on Facebook Business Manager.

Go to your Facebook Ads Manager, on the top navigation drop-down menu, click on “Pixels.”

Click on the pixel you want to install on your site. If you don’t have a Pixel yet, you’ll be prompted to create one instead.

Click “Set Up”. Then, you will be presented with three options to install your pixel. Choose “Use an Integration or Tag Manager”

Click “Shopify”.

You’ll be shown a walkthrough on how to take it from here—just click “Continue” and copy your Pixel ID from the Events Manager.

On a new browser tab, open your Shopify Admin panel and click “Preferences” under “Online Store” in the header section:

Paste Facebook Pixel ID on the right in the Facebook Pixel section and click “Save”.

Go back to Facebook Ads Manager and click “Continue”:

Enter your store’s URL in the available filed and click “Send Test Traffic”:

The red dot with the “No activity yet” label will turn green and will show an “Active” status (it should take less than a minute).

Click “Continue” and you’ll see a success message pop-up:

That’s it! You now have the Facebook Pixel on your Shopify Store.

Testing your Facebook Pixel

Lastly, let's make sure everything is working properly.

To do this, you’ll need to download and install the Facebook Pixel Helper Extension for Google Chrome.

Then, open your Shopify store using Chrome and click on the Facebook Pixel Helper Chrome extension.

The extension should be able to find at least one pixel, and it should match the Pixel ID on your Facebook Ad Manager.

This means your installation was successful.

Understand your ecommerce Pixel Events

Learn how to get the most of the integration between Shopify and Facebook Ads

If you followed this process, you’ll automatically have these events set up and sent through the pixel.

You can use these events for your Facebook campaign’s targeting, objectives, and Facebook analytics. For example:

• Launch a Facebook Advertising campaign targeting a lookalike audience for Facebook users who have visited a specific page or purchased a specific product from a product page or a product catalog.
• Use retargeting ads to retarget people who added a product to the shopping cart but did not add payment info or initiate checkout.
• Create custom audiences from your Shopify data sources for future ads or custom conversion to track signups to your mailing list.
• Determine which of your ad campaigns is more effective at generating leads.

That’s it!

If you’ve been following along, you’ve now installed Facebook Pixel on your Shopify store and are ready to run personalized product ads, made sure everything is working flawlessly and understood the standard events that are being tracked by the Pixel.

If you have a WordPress or Squarespace website, check out our articles on how to add the Facebook pixel to WordPress and Squarespace.

More Resources

• The Complete 29-Point Shopify SEO Checklist For 2023: In this post, we’re going to show you the exact, step-by-step SEO checklist that you can use for maximum optimization of your Shopify website.
  
• Shopify SEO Checklist Template: Create a powerful Shopify site perfectly optimized for SEO that will drive customers to your site and boost sales. Keep the checklist for reference whenever you want to audit your Search Engine Optimization, or if you create another Shopify store and optimize it.
  
• How to Install Google Tag Manager in Shopify: In this post, we will show you how to add Google Tag Manager to your Shopify website.