With the Facebook Pixel installed on the Shopify store, store owners can:
- Launch Facebook Ads campaigns retargeting your website visitors
- Discover new audiences similar to your customers with Facebook’s lookalike audiences
- Perfectly track conversion rate from all your webpages and Facebook Ads campaigns
- Obtain massive insights into your customer data, audience’s interests, and demographics
The entire process of installing the Facebook Pixel will take you about 5 minutes from start to finish.
Let’s get started.
This walkthrough has just 2 steps (and one bonus pro-tip):
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