With the Facebook Pixel installed on your Shopify store, you can:
- Launch Facebook Ads campaigns to people who have visited your store
- Discover new audiences similar to your customers with Facebook’s lookalike audiences
- Perfectly track conversions from all your Facebook Ads campaigns
- Obtain massive insights about your audience’s interests and demographics
The entire process of installing the Facebook Pixel will take you about 5 minutes from start to finish.
Sidenote: If you’re not using Shopify, check out our guides on how to add the Facebook Pixel to WordPress or Squarespace.
Let’s get started.