Go to your Facebook Ads Manager, on the top navigation menu, click on “Pixels.”
Click on the pixel you want to install on your site. If you don’t have a Pixel yet, you’ll be prompted to create one instead.
Click “Set Up”. Then, you will be presented with three options to install your pixel. Choose “Use an Integration or Tag Manager”
You’ll be shown a walkthrough on how to take it from here—just click “Continue” and copy your Pixel ID.
On a new browser tab, open your Shopify Admin panel and click “Preferences” under “Online Store”:
Paste your Facebook Pixel ID on the right in the Facebook Pixel section and click “Save”.
Go back to Facebook Ads Manager and click “Continue”:
Enter your store’s URL in the available filed and click “Send Test Traffic”:
The red dot with the “No activity yet” label will turn green and will show an “Active” status (it should take less than a minute).
Click “Continue” and you’ll see a success message:
That’s it! You now have the Facebook Pixel on your Shopify Store.