This is the FIRST thing I do whenever I start a new website.

Google Tag Manager allows you to easily deploy code and tracking pixels to your site without the need to edit the code of asking your developer to do it.

The entire process to add Google Tag Manager to your Squarespace site should take no longer than 5 minutes.

Sidenote: if you’re not using Squarespace, check out our guides for WordPress or Shopify.

Now let’s get started.

If you want to save this tutorial for later, you can download a copy through the form below.

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Getting your Google Tag Manager container code

First, you’ll need to grab the Google Tag Manager code from your account.
  • If you don’t have an account yet, sign up for Google Tag Manager and set up your account. You’ll get your code right away.
  • If you already have a Google Tag Manager account for this website, log into your account, click “Admin” on the top navigation, and then click “Install Google Tag Manager”.

You’ll see two pieces of code. You will need both in the next chapter.

If this is your first time using Google Tag Manager, remember to publish your container by clicking “Submit” and then “Publish”.

Adding Google Tag Manager to your Squarespace site

In this step, you'll install the code you got from Google Tag Manager in your Squarespace site.

Log in to your Squarespace account, select the website that you want to add Google Tag Manager to.

On the sidebar click “Settings”, “Advanced”, and “Code Injection”.

Paste the code snippets you got from Google Tag Manager, according to the picture below:

Click “Save” and that’s it! All that’s left is to check and see if everything is working properly.

Testing your installation

To wrap things up, let's make sure everything is working correctly.

To test, you’ll need to install the Google Tag Assistant Extension on Google Chrome.

Once you’ve done that, open your website and click on the Google Tag Assistant icon. 

Click on “Enable”.

Refresh the page and click on the Google Tag Assistant Chrome Extension again.

You should see a green tag for Google Tag Manager, indicating that the installation was successful.

That’s it!

If you’ve followed all the steps until now, you’ve now installed Google Tag Manager on your Shopify store and the container will be included in all your pages—including checkout pages.

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