This is the FIRST thing I do whenever I start a new website.
Google Tag Manager allows you to easily deploy code and tracking pixels to your site without the need to edit the code of asking your developer to do it.
The entire process to add Google Tag Manager to your Squarespace site should take no longer than 5 minutes.
Sidenote: if you’re not using Squarespace, check out our guides for WordPress or Shopify.
Now let’s get started.