This is the FIRST thing I do whenever I start a new website.
Google Tag Manager is a tag management system that allows you to easily deploy code snippets and tracking code to your site without the need to edit the code or asking your developer to do it.
There are two important things to mention about the I’ll explain here:
- Unlike the official Shopify process, which only adds Google Tag Manager to the non-checkout pages unless you’re an enterprise customer using Shopify Plus, the method I’ll explain will allow you to add Google Tag Manager to all pages of your website (including checkout pages). This is super important for your digital marketing if you’re using Google Tag Manager for tracking or remarketing.
- For this method to work, you need to have already installed Google Analytics on your Shopify website for e-commerce tracking. If you haven’t, you can follow this walkthrough to do that.
The entire process to add Google Tag Manager to your Shopify account should take no longer than 5 minutes.
Now let’s get started.