This is the FIRST thing I do whenever I start a new website.
Google Tag Manager allows you to easily deploy code and tracking pixels to your site without the need to edit the code of asking your developer to do it.
There are two important things to mention about the I’ll explain here:
- Unlike the official Shopify process, which only adds Google Tag Manager to the non-checkout pages unless you’re an enterprise customer using Shopify Plus, the method I’ll explain will allow you to add Google Tag Manager to your entire website (including checkout pages). This is super important if you’re using Google Tag Manager for tracking or remarketing.
- For this method to work, you need to have already installed Google Analytics on your Shopify website. If you haven’t, you can follow this walkthrough to do that.
The entire process to add Google Tag Manager to your Shopify site should take no longer than 5 minutes.
Now let’s get started.