Why is Shopify SEO important?

There are a ton of different platforms out there to create an ecommerce store like WooCommerce or Magento, but over the years, Shopify has become increasingly popular. In fact, Shopify is now one of the top ecommerce platforms and handles transactions for massive companies like General Electric and Tesla Motors.

Shopify is a solid choice for your ecommerce platform, but it doesn’t matter how great your store is if you don’t actually have any traffic. As recently as 2019 researchers have found that at least a third (33%) of ecommerce traffic is coming from organic search. This makes search engine optimization (SEO) incredibly important for your Shopify store. But SEO can seem complicated from the outside, so when you’re working on the SEO of your site, you probably have a ton of questions:

  • How is optimizing a Shopify website different from another CMS like WordPress?
  • How will certain aspects of SEO be different on Shopify?
  • Will customers be able to find me on mobile as well as desktop?
  • How do I create the right URLs for my sales pages?

Shopify has solutions for all of these, so our 29 point Shopify SEO checklist guides you through every step to solve your SEO problems and get your site ranking.

What’s in the Shopify SEO checklist?

This isn’t just a simple blog, setting up your Shopify store takes a bit of work. That’s why we have an incredibly detailed checklist of everything you’ll need, including:

  • Everything to make sure your Shopify site is perfectly optimized for search engines including keyword research, how to create the ideal URL, technical details and more.
  • Setting up and using third party tools like Google Search Console and Google Analytics
  • Specific Shopify details that are key to getting the most out of the platform

How should you use this checklist?

Getting everything set up will take some time, but it’s important to make sure you’re paying attention to each step in order to maximize your site’s potential. Once you know Shopify is the right platform for you, you’re ready to run through these steps:

  1. Get your domain to start your Shopify store. If possible, get a domain with your primary keyword in the name (if you’re unsure what this means, use our keyword research template to help)
  2. Go through the 29 points on our Shopify SEO checklist
  3. Keep the checklist for reference whenever you want to audit your SEO, or if you create another Shopify store

Shopify SEO Checklist

Create a powerful Shopify site perfectly optimized for SEO that will drive customers to your site and boost sales

SEO Templates