Shopify people – listen up!
Over the years, Shopify has become the single most important CMS for eCommerce entrepreneurs. You are out of your mind if you’re selling physical products and not using Shopify.
Shopify is a solid choice for your ecommerce platform, but it doesn’t matter how great your store is if you don’t actually have any traffic.
Researchers have found that at least a third (33%) of ecommerce traffic is coming from organic search. This makes search engine optimization (SEO) incredibly important for your Shopify store.
With a comprehensive Shopify SEO checklist, you will be able to solve your SEO problems and get your site ranking.
Keep reading to implement these tips:
Conducting a thorough website analysis is a prerequisite to every SEO optimization process. The audit allows you to know your website’s performance in comparison to competitors, and look for strategies to implement on your own.
By analyzing your website, you’ll know:
A strategy built on data will help your Shopify website rank higher in the search engine results.
Keyword research is the starting point for search engine optimization. Keyword research will let you know, before even starting, if anyone wants what you’re trying to do.When buyers are looking to purchase a product/service, they type keywords on search engines and won’t come directly to your site unless they know about your brand. If you want to attract customers who are ready to buy, you must include keywords that match their search intent.
There are many keyword research tools to look for keywords. Here are some of the popular ones:
After you’ve picked your keyword, it’s time to optimize the page. The page title, meta description, image alt tags, headers, and content are a few places where you can place them.
On-page optimization is the process of helping search engines understand what our content is about.
Here are a few tips to focus on when you’re optimizing your content:
Link building, earned media & authority is the next massive pillar of SEO. We’ve given the search engine the relevant document that it wants, now we have to prove that our document is more popular than others.
We’ve enlisted some best practices to help you with your link building strategy:
Another effective way to engage people with your website is to create content on popular, relevant, and fresh topics your audience is interested in. When you solve customer needs, your website will surely get backlinks.
Getting everything set up will take some time, but it’s important to make sure you’re paying attention to each step in order to maximize your site’s potential. Once you know Shopify is the right platform for you, you’re ready to run through the steps.
Keep the checklist for reference whenever you want to audit your SEO, or if you create another Shopify store.
You can download it below!
Create a powerful Shopify site perfectly optimized for SEO that will drive customers to your site and boost sales
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