One of my favorite things about SEO is that the little guy always has a fighting chance against big companies – it’s a leveled playing field.
It doesn’t matter if you don’t have a large budget or expensive tools. If you are smart enough, willing to put in the effort and use the right tools, you can beat anyone at SEO.
That’s where Google’s Advanced Search Operators come into play.
What is an advanced search operator?
These are symbols and expressions you can use within your search query to refine the results you get from Google. These operators are typically used by power users to perform in-depth research.
They are super valuable from the SEO perspective as well. By learning how to use advanced search operators properly, you can:
- Get insight into your competitors’ SEO strategy.
- Find link building opportunities.
- Estimate market size and competitiveness.
- Make decisions about your content marketing strategy.
All of it for free! No need to pay for expensive research tools.
In this short lesson, I will show you exactly how to use the most powerful operators.