I want to talk about advanced search operators.
These are some of the tools we can use to refine our searches to really dive into specific things. They’re for power users. They’re incredibly valuable from a link-building perspective. And they’re just helpful as a user.
When you understand these, you can find the answer way, way faster.
I’ve gotten into this debate with a bunch of people before. Life is no longer about knowing the answer. It’s about being able to find the answer. If you can get a really good handle on advanced search operators, you can utilize Google and other search engines to find stuff much quicker.
So, let’s dive into some of them next.
If you surround your term with quotation marks, you get documents that contain exactly that term. Below, I’ve done a search for “Tommy Griffith” and I’m only got documents that have exactly the term Tommy Griffith in them.