Together with off-site optimization (with external link building being part of the SEO tactics here ) and technical optimization (which includes, for example, making sure your robots.txt file is in order and making sure your site speed is high), on-page SEO is at the very foundation of SEO. Therefore, it’s something you want to do, and, more importantly, something you want to do excellently.
In this blog post, I will show you the best way to do on-page optimization for your pages – so let’s get going.
First, though, let’s get through the high-level overview of what we will do next:
- Goal: Optimizing each page and blog post on your website to be easily found on search engines.
- Ideal Outcome: Your website pages and blog posts will be properly optimized – ergo, users will find them when using the Google search to find businesses similar to yours.
- Pre-requisites or requirements: The exact steps described in this SOP will only work on WordPress.org websites. Other Content Management Systems (CMSs) might use the same principles and best practices, but the steps and methods needed to perform on-page optimization may be different.
- Why this is important: On-site SEO is one of the three pillars of SEO (along with offsite SEO and technical optimization). Together, they help businesses make themselves noticed on search engines (thus, they help increase the number of site visits and, consequently, the number of conversions). Remember, though: no matter how crucial on-site optimization may be, you should never compromise quality content over this. At the end of the day, on-site SEO is not just about using the right keywords, but also about creating an amazing user experience – and relevant content plays a big part in this.
- Where this is done: In your WordPress.org admin panel, on each web page and blog post that will go live.
- When this is done: Ideally, before the pages and blog posts go live. Realistically, it can be done afterwards too (e.g. if your website is already live and you haven’t optimized it yet).
- Who does this: You, your SEO specialist, your VA, your content manager or content writer (if they also upload the page content and/or blog posts), or an agency you have hired for your digital marketing needs.