Domain authority (DA) represents how authoritative a website is on a scale of 0-100. It describes the relevance and credibility of the website in a related niche. Having a high domain authority score is important because it directly impacts the ranking potential of the website on SERPs.
Third-party SEO tools like Moz, SEMRush, Ahrefs, and Majestic calculate DA.
You can calculate domain authority score with the help of free tools available online. The score is solely based on the quality of links going to a website.
It’s important to remember that the domain authority score is an estimate made by a third-party company and NOT Google. When you use Domain authority checker tools like this, it’s always from a third party.
Page Authority is a metric similar to domain authority used to estimate how a page or a specific URL from the site will rank in search engine results.
Many domain authority checkers will also evaluate page authority.
Both terms may sound similar, but there's a difference between them. Page authority is concerned with a particular web page ranking, while domain authority is concerned with the overall domain authority of a website, which encompasses all of the web pages on the site.
Website authority checkers and page authority checkers follow the same approach to evaluate Page authority and domain authority.
There are bound to be more than ten (the number of pages included in the first page of the search results) good answers for each search query.
Search engines predominantly rely on the authority of pages and websites along with domain age to identify which pages to rank above the others.
According to search engines, the more authoritative a web page (and the website to which it belongs) is, the more likely it is to offer reliable answers to its visitors.
In SEO, this authority is determined by links—more specifically, quality links from other sites to yours.
The problem is that search engines are not public about how they authority, so several tools have developed their metrics for these.
That’s what the Domain Authority and Page Authority metrics you’ll see on this place are.
In general, here’s how you think about authority:
However, you’ll find this is often not the case—domain rating is a relative metric that is not possible to judge in absolute terms. There is a huge number of ranking factors and SEO metrics that search engines consider to rank pages among competitors on the search engine results pages.
In SEO, links determine authority—more specifically, links from other sites to yours.
You can think of a link as a vote.
When a site links to your site, the search engine algorithm will view that link as an endorsement of the content on your site.
Off-page optimization, also known as link building, is the process of strategically acquiring links from third parties to your site to increase the authority of your pages.
Generally speaking, more links = more high domain authority.
However, not all links are created equal—here’s the summary:
Remember domain rating is NOT Google Rating, and thus, it has NO effect on your Google ranking.
Link building is considered to be a complicated part of SEO—which is why, if you manage to master it, you’ll have an unfair advantage against the competition.
Learn more about how to build links in the link-building section of our SEO Checklist.
Now that you know everything about Domain Authority- let's see how you can improve your website domain ranking.
We have a few tips for you to implement on your website and improve your website’s domain authority.
There is nothing more substantial than meaningful and updated content to improve your website authority. The better your content, the more likely it is to be shared by readers and receive backlinks from other websites.
To improve your content quality, keep in mind the following tips:
Do your keyword research and write content based on the keyword research but avoid stuffing keywords into your content.
As mentioned earlier, earning external links is difficult, but it is not an impossible task.
Follow these tips to get backlinks and bring readers to your site:
That is the way to go to generate backlinks to your site.
Enter your URL into the input box above and click Go Fetch to check its domain authority.
You will then be able to see your score in the DA PA column. If you want to do a bulk domain check, enter one URL per line.
We recommend that you start by checking a page on your site vs. a page on a competitor’s site.
If you’re looking for more information about domain authority, or SEO in general, try using our SEO strategy guide to grow your site. The social media content calendar template will assist you in planning your social media strategy. Try our template for a perfect Youtube description from many more resources in the ClickMinded digital marketing template library.
This free domain authority checker tool by ClickMinded works in all browsers including Chrome, Mozilla Firefox, and Safari.
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