What is domain authority?
Domain authority (DA) represents how authoritative a website is on a scale of 0-100. It is calculated by third party SEO tools like Moz, SEMRush, Ahrefs, and Majestic. The score is largely based on the quality of links going to a website.
It’s important to remember that this score is an estimate made by a third-party company and NOT Google. When you use a DA checker tool like this, it’s always from a third-party.
What is page authority?
Similarly to domain authority, page authority (PA) is an estimate of the authority of a specific page or URL on a website.
Why are authority metrics important for SEO?
There’s bound to be more than ten (the number of pages included in the first page of the search results) good answers for each search query.
To determine which pages to rank above all others, search engines rely heavily on the authority of pages and websites.
Search engines have found that the more authoritative (a.k.a. popular) a web page (and the website the page belongs to) is, the more likely it is to provide better answers to their users.
In SEO, this authority is mainly determined by links—more specifically, links from other sites to yours.
The problem is that search engines are not public about how they calculate authority, so several tools have developed their own metrics for these.
That’s what the Domain Authority and Page Authority metrics you’ll see on this place are.
In general, here’s how you should think about authority:
- A page with a higher UR is more likely to rank higher than a page with a lower UR
- If two pages have similar UR scores, DR can break the tie
Of course, you’ll find this is often not the case—just use authority metrics as a broad guideline, not a hard fact.
How do I increase my domain authority?
In SEO, authority is mainly determined by links—more specifically, links from other sites to yours.
You can think of a link as a vote.
When a site links to your site, search engines will view that link as an endorsement of the content on your site.
Off-page optimization, also known as link building, is the process of strategically acquiring links from third parties to your site to increase the authority of your pages.
Generally speaking, more links = more authority.
However, not all links are created equal—here’s the summary:
- Links from unique domains are more valuable (for example, 10 links from 10 different sites are better than 10 links from a single website)
- Links that come from high-authority pages and sites are more valuable (that is, pages and sites that also have a lot of links pointing to them)
- Links that come from sites that are relevant to the theme or topic of your content are more valuable (that is, links from sites about a similar topic are better than links from sites about a completely unrelated topic)
- Links that include relevant keywords are more valuable (for example, a link that contains your target keyword is better than one that just reads “click here”)
- Links that are placed in the higher parts and inside the body of the page are more valuable (vs. links that are lower in the page, in the footer, sidebar, or header)
Link building is considered to be the hardest part about SEO—which is why, if you manage to master it, you’ll have an unfair advantage against the competition.
Learn more about how to build links in the link building section of our SEO Checklist.
How do I check my domain authority?
To check the domain authority of a website, simply enter the URL into the input box above and click go fetch. You’ll then be able to see your score in the DA column. If you have several URLs to check, just enter one URL per line.
We recommend that you start by checking a page on your own site vs a page on a competitor’s site.
Where can I learn more?
If you’re looking for more information about domain authority, or SEO in general, try using our SEO strategy guide to massively grow your site, the social media content calendar template to plan your social media strategy or any of our many other resources in the ClickMinded digital marketing template library.
About the domain authority checker tool
The domain authority checker tool by ClickMinded is free to use and works in all browsers including Chrome, Mozilla Firefox, and Safari.