What is domain authority?
Domain authority (DA) represents how authoritative a website is on a scale of 0-100. It is calculated by Moz, an SEO software provider. The score is largely based on the quality of links going to a website, as well as the MozTrust and MozRank scores.
It’s important to remember that this score is an estimate made by a third-party company (Moz) and NOT Google.
What is page authority?
Similarly to domain authority, page authority (PA) is an estimate of the authority of a specific page or URL on a website.
How do I increase my domain authority?
In order to increase your domain authority, you’ll need to build backlinks to your website. Not all links are treating equally, so you should aim to get links from websites that already have a high domain authority. Learn more about how to build links in the link building section of our SEO Checklist.
To see if your score has increased, you’ll have to wait for Moz to update its index.
How do I check my domain authority?
To check the domain authority of a website, simply enter the URL into the input box above and click go fetch. You’ll then be able to see your score in the DA column. If you have several to check, just enter one URL per line up to a maximum of 10.
Where can I learn more?
If you’re looking for more information about domain authority, or SEO in general, try using our SEO checklist to massively grow your site, the social media content calendar template to plan your social media strategy, or our SEO tutorial.
About the domain authority checker tool
The domain authority checker tool by ClickMinded is free to use and works in all browsers including Chrome, Mozilla Firefox, and Safari.