Time for another meeting! Somebody gets up and goes through their seemingly endless slideshow, droning on and on about data, objectives, analytics, what they had for breakfast that day. The presentation goes on and on. Maybe you’re thinking of a very specific person who always does this, I know I am. Nobody wants to be this person, and not just because it’s boring.
When your report is too long, boring, or unclear, people stop paying attention. If you’re worried about being this person the next time you bring your SEO results into the next meeting, you’ve probably had some of these concerns:
These worries are super common, and it’s ok! There is an easy way to communicate everything you need to your audience – the ClickMinded SEO report template.
The template is an organized space for you to sort out these various aspects of your SEO report:
This template is ideal for somebody who needs a simple and quick way to communicate key SEO metrics to a client, boss, or colleague who may not understand every detail of SEO.
When you’re doing SEO, you can get really caught up in the weeds thinking about very specific metrics, keyword rankings of every last long-tailed keyword, bounce rates, backlinks, and a million other miscellaneous things related to organic traffic.
These are great for marketers, your organic search metrics, (and hopefully for search engines,) but clients don’t care about the specifics of Google analytics or your link building strategy. Getting backlinks, decreasing your bounce rate, and tweaking your landing pages are great, but clients are really only going to care about a few metrics or other KPIs when you’re doing your SEO reporting. They want the fruit of increasing your rank on the SERP, the organic traffic to your landing pages that turn eyeballs into dollar signs in their bank account.
Making this report can be tedious, which is why it might be a good idea to automate part of this process. Using a third party reporting tool, you can automate the process of filling out sheets from data sources. This is just one of many ways to make this template your own and make SEO reporting easy on yourself. For more templates about making SEO itself easy, check out our other SEO templates.
World-class templates and checklists for entrepreneurs, marketers, bloggers & agencies
Close new clients and deliver massive results with these free downloadable templates made exclusively for freelancers and digital marketing agencies.View All Templates
Massively increase traffic and sales from search engines as quickly as possible with these easy-to-use, free downloadable SEO templates and checklists.View All Templates