SEO Report Template

Why is an SEO report important?

Time for another meeting! Somebody gets up and goes through their seemingly endless slideshow, droning on and on about data, objectives, analytics, what they had for breakfast that day. The presentation goes on and on. Maybe you’re thinking of a very specific person who always does this, I know I am. Nobody wants to be this person, and not just because it’s boring.

When your report is too long, boring, or unclear, people stop paying attention. If you’re worried about being this person the next time you bring your SEO results into the next meeting, you’ve probably had some of these concerns:

• What if my report is too long or boring?
• How can I keep it short but communicate my results clearly?
• What should I even include in a monthly SEO report?
• Will all my metrics about organic traffic be boring?

These worries are super common, and it’s ok! There is an easy way to communicate everything you need to your audience – the ClickMinded SEO report template.

What’s included in the template?

The template is an organized space for you to sort out these various aspects of your SEO report:

• The changes you are making to pages and the improvements from those changes
• Showing your movement in the rankings for the keywords you are targeting
• A place to prominently show key statistics from Google analytics that your client or boss will actually want to know

How should you use this template?

This template is ideal for somebody who needs a simple and quick way to communicate key SEO metrics to a client, boss, or colleague who may not understand every detail of SEO.

1. Figure out what metrics will be important to show in your report
2. Gather your data from the tools you use like Ahrefs, SERPwatcher, SEMRush, Google Search Console, Google analytics, or other reporting tool.
3. Fill out your template with the relevant information
4. Repeat! This template can easily be used every month, year, or any other time period to show changes over time.

More about SEO reports…

When you’re doing SEO, you can get really caught up in the weeds thinking about very specific metrics, keyword rankings of every last long-tailed keyword, bounce rates, backlinks, and a million other miscellaneous things related to organic traffic.

These are great for marketers, your organic search metrics, (and hopefully for search engines,) but clients don’t care about the specifics of Google analytics or your link building strategy. Getting backlinks, decreasing your bounce rate, and tweaking your landing pages are great, but clients are really only going to care about a few metrics or other KPIs when you’re doing your SEO reporting. They want the fruit of increasing your rank on the SERP, the organic traffic to your landing pages that turn eyeballs into dollar signs in their bank account.

Making this report can be tedious, which is why it might be a good idea to automate part of this process. Using a third party reporting tool, you can automate the process of filling out sheets from data sources. This is just one of many ways to make this template your own and make SEO reporting easy on yourself. For more templates about making SEO itself easy, check out our other SEO templates.