SEO SOP Toolkit
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10x your clients’ organic traffic with SEO SOPs
Streamline client onboarding processes, offer new productized services, delegate tasks, and train new employees.
The ClickMinded SEO SOP Toolkit is a collection of search engine optimization strategy templates, with step-by-step instructions that you can use to grow organic traffic for your agency’s clients.
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Here's what's inside the ClickMinded SEO SOP Toolkit
Over 600 pages of detailed, step-by-step walkthroughs and templates to execute SEO campaigns for your agency’s clients
Last Updated: Apr 2024
6 Keyword Research & On-Page SEO SOPs
Discover massive keyword opportunites and perfectly optimize any website for search engines.
SOP 002: Perform an on-page SEO audit on a page
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
SOP 011: Keyword research / Keyword Mapping
Find and group keywords that people are looking for within your niche, and create a comprehensive keyword strategy that dominates search engines.
SOP 022: YouTube Video Optimization
Optimize video content on YouTube, so that users find it easily when searching for the type of information you provide.
SOP 032: Create an automated search query report
Automatically export Search Console data into a Google Sheet which is easier to analyze and allows you to back up your data beyond 90 days.
SOP 041: Find on-page optimization opportunities on a website
Easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.
SOP 092: Reverse engineer your competitor’s Keyword Strategy
Discover a competitors’ most important organic keywords and analyze how well they're working for them.
7 Link Building SOPs
Identify low-effort link opportunities, and launch massive link-building campaigns for any type of content and industry.
SOP 012: Launching a Guest-Blogging Link-Building Campaign
Easily find guest blogging opportunities, reach out, and create content to acquire high-quality backlinks that will help you outrank the competition.
SOP 019: Launching an Infographic Link Building Campaign
Find guestographic (infographic guest posts) opportunities, and effortlessly reach out to the respective site owners or editors to build high-quality, not spammy, contextual backlinks to your site.
SOP 026: Resources Page Link-Building Outreach
A highly efficient and successful method to enrich your backlink profile by massively reaching out to resource pages in your niche.
SOP 071: How to launch a link building campaign for your existing content
Find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
SOP 076: How to perform a backlink audit on your website
Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired.
SOP 080: How to disavow harmful links to clean your backlink profile
Disavowing links is scary. One wrong move can kick you out of the search engine results page. Plus, it’s an extremely annoying and error-prone process when you’re doing it manually. This SOP is here to change that.
SOP 090: Reverse engineer your competitor’s Backlink Strategy
Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.
5 Technical SEO SOPs
Make sure search engines can discover and index content — and solve common technical errors.
SOP 027: How to perform a URL audit on your site
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions.
SOP 050: Migrating an existing WordPress website towards SEO-friendly URLs
Migrate an existing non-SEO friendly URL structure on a WordPress website to an SEO-friendly one, while mitigating any potential damage and rank your site better.
SOP 051: How to Implement and verify a 301 Redirect on a WordPress website
Implement and test 301 redirects on your Wordpress website and get rid of 404 errors or old content that is not relevant anymore.
SOP 055: How to Setup and Optimize an XML Sitemap
Set up your sitemap for the first time, or audit your existing one to contain your core URLs and be properly configured to be perfectly crawlable by search engines.
SOP 057: How to Setup the Perfect Robots.txt File
Create or optimize your robots.txt file and allow search engines to index your website exactly as you want them to.
10 Analytics & Tracking SOPs
Use these SOPs to quickly set up tracking and automate reporting.
SOP 009: Adding Google Analytics 4 to a site (using GTM)
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 165: Link Google Analytics 4 with Google Search Console
Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard.
SOP 168: Set up and track custom events in Google Analytics 4
Successfully create a custom event when a user visits a key page on your website.
SOP 033: Verifying that you’re tracking subdomains correctly in GA
Audit, and fix the most common issues that affect websites doing subdomain tracking and make sure your Google Analytics setup is correctly configured.
SOP 035: Displaying subdomains in your Google Analytics Reports
Set up a hostname filter in Google Analytics that will add your page’s subdomain information to your reports to easily and accurately analyze your traffic and distinguish different subdomains.
SOP 036: Setting up cross-domain tracking with GTM
Correctly collect all the traffic data that comes to the domains that are under your control and analyze how users interact across them in Google Analytics.
SOP 077: How to Configure Search Console data in Google Analytics
Connect the dots by bringing Google Search Console's search data into Google Analytics, take advantage of Google Analytics' powerful reporting features and centralize your web analytics data in a single spot.
SOP 070: How to select your Facebook Ads Campaign Objective
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it.
SOP 082: Set up Google Analytics alerts to monitor your main KPIs
This SOP will make sure you catch any meaningful changes, in real-time, without logging into Analytics every day.
SOP 067: How to add Google Analytics to a Shopify Store
Add Google Analytics to a Shopify store or verify that it is working properly. Understand how your visitors are behaving inside your website.
SOP 020: Setting up Google Search Console
Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin.
7 Client Setup & Onboarding SOPs
Use these SOPs to save hours of time and impress clients by including SOPs in your deliverables.
SOP 004: Add Google Tag Manager to a WordPress Site
Perfectly add Google Analytics to a site to measure website data and gather visitor insights, using Google Tag Manager and verify that it is working properly.
SOP 065: How to add Google Tag Manager to a Shopify Store
Add Google Tag Manager to a Shopify store and unlock a whole new world of tools and features to power up your Shopify Store.
SOP 008: Initial WordPress Setup
Perform initial setup of your new WordPress.org site in an SEO-friendly way and ensure that pages are correctly indexed, understood, and displayed on search engines.
SOP 053: How to backup and restore your WordPress website
Successfully implement a backup solution for your website that allows you to always have a backup on hand, and recover from possible errors.
SOP 058: How to Optimize WordPress to Speed Up your Website
Optimize your current WordPress setup and content for faster page load times.
SOP 064: How to manage user access for Google Analytics 360 Products (Google Analytics, Google Tag Manager and Google Optimize)
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Products and have full control over who has access to what.
SOP 066: How to add Google Tag Manager to a Squarespace Website
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website,
14 Tools & Templates
Save time running your SEO campaigns with these done-for-you templates.
Template 001: SEO Audit Worksheet
A comprehensive 23 step worksheet to audit any page on your website that goes through on-page, off-page, and technical optimization.
Template 003: Guest Blogging Link Building Campaign Control Sheet
Easily execute and keep track of your guest-blogging link-building campaigns.
Template 004: Guidelines for Content Repurposing
A simple template to outsource content repurposing to freelancers.
Template 007: Infographic Link Building Campaign Control Sheet
Easily execute and keep track of your infographic link-building campaigns.
Template 010: Resources Page Link Building Campaign Control Sheet
Easily execute and keep track of your resource-page link-building campaigns.
Template 011: URL Audit Worksheet
Keep track of your site's URLs and easily identify opportunities to optimize.
Template 013: 80/20 Site-Wide On-Page Optimization Worksheet
Use this worksheet to save time and optimize the content that represents the biggest traffic opportunities.
Template 020: Sitemap Designer Worksheet
This spreadsheet will let you flawlessly design how your sitemap should look like, and make sure you don't miss any important details that could lead to subpar indexing.
Template 025: Link Opportunities Worksheet
Identify massive link building opportunities for your existing content.
Template 029: Disavow File Generator
Easily create a disavow file to upload to GooGle Search Console.
Template 030: Google Analytics Alerts Planning Worksheet
Lay out a comprehensive plan to set up alerts for your business' most important KPIs.
Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet
Use this template to reverse-engineer your competitors' backlinks and plan your own link building strategy.
Template 032: Organic Keyword Reverse Engineering
Discover your competitors' organic search strategy by reverse-engineering the keywords generating traffic to their sites.
Template 033: Backlink Audit Worksheet
Perform a comprehensive audit of your backlinks and identify potentially harmful links.
Take a look inside one of our SOPs
What if you could follow repeatable processes to get higher rankings and more organic traffic for your clients?
If you’ve been agency game for a while, you’re probably familiar with all the challenges of offering SEO as a service:
1
You’re drowning in clickbait-y articles about why you NEED to learn this one very specific highly-technical SEO tactic or you will FAIL
2
You’ve heard about secret “hacks” that allow people to “trick” Google and get higher rankings.
3
You’ve tried talking to SEO specialists or following experts on social media – but you ended up more confused than before.
4
You realized that hiring capable, non-scammy SEO marketers for your team is extremely difficult.
5
You're paying for an expensive SEO tool and haven’t been able to figure out how to get any value from it and can’t understand half of the things it offers.
6
Most importantly, after everything you’ve tried, you’ve gotten exactly ZERO results for your clients.
Look, I’ve been there, and the struggle is definitely real
The problem is not you… it’s the SEO industry.
This industry has created a barrier of unnecessary complexity that’s built on complicated technical information that 99% of people honestly don’t need.
You can implement massively successful SEO tactics for your clients by simply following repeatable steps that anyone can learn and execute.
This industry has created a barrier of unnecessary complexity that’s built on complicated technical information that 99% of people honestly don’t need.
You can implement massively successful SEO tactics for your clients by simply following repeatable steps that anyone can learn and execute.
No one was sharing this type of content
No matter how much we looked, no one was sharing what we really needed: the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow a business.
Most SEO content is just clickbait
It’s all panic about algorithm updates, case studies about the “SEO hacks” that don’t work, or people talking about technical details that don’t matter to a small website.
What your agency really needs are SOPs
From strategy, analytics setup, campaign execution, to reporting. We have spent hundreds of hours creating documents, walkthroughs, and templates on how to run complex SEO campaigns for our business.
Delegating work made easy
SOPs (standard operating procedures) are EXTREMELY DETAILED instructions that anyone can follow to perform a specific digital marketing task with 99% accuracy.
Want to run a link building campaign for your clients?
There's an SOP for that.
Wondering how to audit a new client’s website for technical errors?
There's an SOP for that.
Need to delegate implementation of 301-redirects to a VA?
There's an SOP for that.
How to use SOPs to massively grow your agency
Pick your task. Send it to your team. Sit back and let your team worry about the details.
1. Pick an SOP
2. Send to your team
3. Wait for results
4. Invoice happy client
This is the least sexy, most “boring” type of content we could possibly create.
But it’s the stuff that will actually help you get more traffic, leads, clients, and revenue.
There’s no fluff, no clickbait, no listicles. We focus all of our effort on creating extremely detailed and actionable walkthroughs.
Before discovering the ClickMinded SOP Library, our agency was struggling to build internal processes. We wanted to systematize everything, but found the task daunting. With the SOP Library, not only were we able to model how ClickMinded did things, but we learned a much better way to manage our system. Even better, we realized there were more efficient ways of doing things than we had been doing them.
Tim Berry
CEO - Reputation Local
As I’m building my agency, I have been looking to build and acquire tangible resources to help me scale – including digital marketing SOPs.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
After much searching, and trial and error, I was referred to ClickMinded and could not. be. happier. This is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.
Chris Rodriguez
Owner - iExcel
I estimate we save several thousands of dollars each month by being more effective and action-oriented through the use of these SOPs.
Joshua Watson
SEO Director - Spiral Marketing Agency
I run a digital marketing agency team and have been in digital marketing over a decade, and no one has broken down these topics in as clear and well-organized way as the ClickMinded team.
Mike Kennedy
Owner - Stikky Media
With SEO SOPs, you can scale your operations and provide predictable results for your clients
Easily delegate complex SEO tasks
Just hand SOPs to freelancers or virtual assistants. No technical knowledge required. If they can read and use a computer, they’ll be able to successfully complete the task with 99% accuracy.
Instantly offer new, high-ticket SEO services to your clients
Follow proven processes to add new SEO service offerings and close larger deals with comprehensive package services.
Drastically reduce time to train new employees
Use SOPs to get new employees up-to-date in record time. They will go from 0 to tracking billable hours faster than ever.
Build repeatable systems that make money on autopilot
Customize SOPs to fit your agency’s needs and leverage them to build systems to grow your agency without trading your time for money.
Increase client retention
Impress and delight clients by including SOPs in your deliverables. Put your own branding on SOPs and take all the credit for them!
Save time and money
Don’t spend time and resources figuring out technical details. Combine your strategy with our SOPs to launch your campaigns and get results in record time.
Looks great, right?
But this is the part no one tells you about.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the SEO SOP Toolkit.
Creating SOPs is a boring and time-consuming task. While you’re working on SOPs, it feels like you’re not doing “real” work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid.
This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that already we did most of the work for you with the SEO SOP Toolkit.
These SOPs have saved us tons of time with their simple, step-by-step processes. I can literally just hand them off and have whoever execute.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Our traffic increased by 26% in ONE month after implementing the SOPs.
Laurence Bradford
Owner - Learntocodewith.me
10x your clients’ organic traffic with SEO SOPs
30+ SEO SOPs ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Devon Page
Director - Marketing for People
Shane Pollard
Lead Operator - WEBMECS
Oyekunle Damola
Digital Marketing Consultant
I can’t even tell you how often I go back to the ClickMinded SOP library. As a consultant, I haven’t come across a better resource (not that I’m really looking anymore).
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
I don’t even try to take credit for the SOPs I share with my clients – they’re just that good.
Tammer Mahdy
Content Marketing Consultant
Building SEO processes is an extremely powerful way to grow organic traffic
We took this idea and implemented it at the last place I managed search engine optimization: Airbnb. It worked out pretty well there:
My name is Tommy Griffith, and I spent 10 years managing SEO at companies like PayPal and Airbnb
It took me YEARS to learn how to get more organic traffic… but I promise you, it doesn’t have to be this way.
Because the big dirty secret about search engine optimization is this: SEO really isn’t that hard.
That’s what the ClickMinded SEO Toolkit is all about.
Because the big dirty secret about search engine optimization is this: SEO really isn’t that hard.
That’s what the ClickMinded SEO Toolkit is all about.
Introducing: The ClickMinded SEO SOP Toolkit
Get all the resources you need to flawlessly execute powerful SEO tactics with 99% accuracy.
Step-by-step walkthroughs
Over-the-shoulder walkthroughs that take you through the process in painstaking, meticulous detail, including easy-to-follow screenshots and gifs that anyone can follow, step by step.
White-label branding
Easily download all the SOPs, checklists and cheatsheets and add your own branding for clients and future prospects. We do the work, you get the credit.
Always up-to-date
Our entire library of SOPs and templates is always kept updated by our team. Whenever a tool or process changes, you'll get the new version of our documents automatically.
Editable, customizable, brandable
All of our templates are easy to edit, easy to customize and easy to brand. Only give your clients exactly the data they need, and easily brand the templates with your own logo and design.
Platforms covered
Theory is great, but results are more important. In this aspect, their SOPs are the Holy Grail & game changer. Showing me step-by-step how to do something for a newbie like me is EXTREMELY valuable!
Joseph Lau
Co-founder - Nanogic
These SOPs are so unique. They’re particularly incredible for people like me who are both terrible at documenting processes and terrible at finding time to document them. The more technical SOPs involving analytics and tag manager, etc. are particularly lifesaving for me.
Matthew Ballen
Freelance Copywriter
10x your clients’ organic traffic with SEO SOPs
30+ SEO SOPs ($497 value)
Fully customizable and white-labeled
Downloadable templates and worksheets
Free updates for life
14-day instant money-back guarantee
ClickMinded instructors work with the best brands in the game
Frequently Asked Questions
ClickMinded is a digital marketing training used by over 10,000 agencies, entrepreneurs, and marketers. Our instructors have worked at companies like Airbnb, Lyft, and TechStars.
It’s designed to teach you how to massively increase traffic and sales for any website as quickly as possible
Extremely actionable. Each SOP is designed with a specific goal. Following its steps will allow anyone to complete a marketing task with 99% accuracy.
Yes! We actually encourage you to download and make edits to our SOPs.
Actually, this happens all the time. If there is a change, you’ll hear about it and we’ll update our SOPs to fit whatever changes happen.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All of our products include a 14-day money-back guarantee.
Cool. Shoot us an email: [email protected]
Get Your FREE Mini-SOP Toolkit
Instantly offer these new, high-ticket services to your clients:
Implementing and Analyzing Heatmaps
Create High Converting Landing Pages
Reverse Engineer Your Competitor's SEO Keyword Strategy
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