Google results have become better and better over the years, but it’s still hard to find exactly what you’re looking for.
Many times, when you search for something on Google, you’ll get a mix of relevant and completely irrelevant results.
Excluding words from your searches is a quick and effective way to dramatically improve the quality of your results.
To exclude words from your Google Search results, you just need to learn how to use a couple of search operators.
Search operators are symbols and expressions you can use within your search query to refine the results you get from Google.
If you’re in digital marketing, learning how to use search operators can help you:
- Get insight into your competitors’ SEO strategy
- Find massive business opportunities
- Estimate market size and competitiveness
- Make decisions about your content marketing strategy
All of it for free! No need to pay for expensive research tools.
Sidenote: If you’re getting started with search operators, download our free cheat sheet of operators and tactics below and keep it around as you get familiar with them.