According to Statista, Google has the highest market share among all search engines. It is accountable for 87% of all web searches.
Smartphones have made it possible for anyone with an internet connection to look for information with a simple type on the search box.
Every day, Google processes billions of queries. The sophisticated search engine has made surfing the internet effortless and efficient. A search on the Google search bar will get you to the results page which has answers to almost all search terms. It will rarely leave your search query unanswered.
Google results have become better and better over the years, but it’s still hard to find exactly what you’re looking for.
Many times, when you search for something on Google, you’ll get a mix of relevant and completely irrelevant results.
Excluding words from your searches is a quick and effective way to dramatically improve the quality of your results.
To exclude words from your Google Search results, you just need to learn how to use a couple of search operators.
Search operators are symbols and expressions you can use within your search query to refine the results you get from Google.
If you’re in digital marketing, learning how to use search operators can help you:
- Get insight into your competitors’ SEO strategy
- Find massive business opportunities
- Estimate market size and competitiveness from similar websites.
- Make decisions about your content marketing strategy
All of it for free! No need to pay for expensive research tools.
Sidenote: If you’re getting started with search operators, download our free cheat sheet of operators and tactics below and keep it around as you get familiar with them.