There’s a long list of reasons that make using Google Tag Manager (GTM) essential in digital marketing: but the single most important one is that consolidating all of your scripts into one specific place is a huge advantage these days.
- If you’re part of a smaller company you may not have much (or any) engineering resources to push your tracking code to your site.
- If you’re working at a larger company, pushing a simple script to production can be costly, dangerous, and annoying to the engineers.
Getting Google Tag manager installed allows you to easily consolidate and push all of your marketing tools’ scripts safely, using a friendly user interface.
In this blog post, you will be learning exactly how to add Google Tag Manager to your WordPress site, which should only take about 5 to 10 minutes.
So let’s get going.
Here’s the quick high-level overview of everything we’re going to do next.
- The goal: To add Google Tag Manager to a WordPress site.
- The ideal outcome: Google Tag Manager is properly installed and there’s no technical issues.
- Prerequisites: This specific method is only applicable to WordPress.org installations, so anything on WordPress.com is not going to work, but if you’ve installed WordPress onto your own domain, you should be fine.
- The importance of this action: As an internet marketer, Google Tag Manager is the single place where you should be putting all of your tracking pixels because it allows you to easily manage all your tools, pixels, and code in one centralized spot while allowing you to preview your additions before pushing to production, and to revert to previous versions very easily in case something goes wrong.
- Where this is done: This will be done in both your WordPress back-end and in Google Tag Manager.
- When this is done: Only once. You only have to install Google Tag Manager one time, and then you’re set going forward.
- Who does this: The person who is managing your website or your analytics, anyone running paid campaigns, your web developer, or maybe just you.