Remember the episode of Seinfeld in which Jerry helps the Pakistani restaurateur Babu get more people in his restaurant? Babu stands in the door of his empty restaurant all day, trying to get people to come in. The problem is, nobody knows about his restaurant, so nobody is coming in. Does this problem sound familiar to you? If you have a brick and mortar store in a specific area, you’ve probably had similar worries, thinking things like:

  • How do I set up Google My Business?
  • How can I make sure people can contact me?
  • What do I do if I have several locations?

Babu didn’t have it, but you can get our local SEO checklist right now to make sure you are getting noticed online, getting people in your store, and most importantly – making money.

What’s in this checklist?

We have divided our local SEO checklist into 2 parts. The first is a checklist of everything you will need when setting up your Google My Business account. The second part is a list of other specific local SEO best practices to check off the list. These will help you to make sure every little thing is ready, such as:

  • Figuring out how to use schema to your favor in the SERP
  • Making sure your customers can find your contact information on all your digital channels like your website and social media

How should you use this checklist?

Using this checklist when you first open your store is a great idea, but the odds are that you already have a store, and you want to create a local SEO strategy to increase sales. The best way to use this checklist is to follow these steps:

  1. Make your website (probably already done) and generally optimize your site using our SEO checklist
  2. To optimize it for local SEO, run through the steps on this checklist to make sure you have a complete Google My Business profile and your site is good to go
  3. Voila! You now have a clear online path for local customers to walk right into your offline store

Local SEO Checklist

The complete local SEO checklist to get your business noticed in your area, get real people in your place of business, and put money in your pocket

(No email required)

Digital Marketing Checklist