Why is local SEO important?

If you have a small, local business, you know how difficult it is just to get people in the door. In the past, you might’ve had to resort to some ineffective marketing strategies, and you can end up looking Babu from Seinfeld, desperately handing out flyers on the street trying to get people into his restaurant.

Since the 90’s we’ve developed some new tools for consumers to find what they want, and people now just search online for everything they’re looking for. This makes SEO, and especially local SEO, extremely important for any business operating in a specific area.

Even if you feel comfortable with general SEO best practices, local SEO presents some new challenges that might leave you with some questions like these:

  • How do I set up Google My Business?
  • How can I make sure people can contact me?
  • What do I do if I have several locations?

To help you sort all this out, we created the local SEO checklist which will streamline your local SEO work so you can drive traffic to your site and to your store.

What’s in this checklist?

We have divided our local SEO checklist into 2 parts. The first is a checklist of everything you will need when setting up your Google My Business account. The second part is a list of other specific local SEO best practices to check off the list. These will help you to make sure every little thing is ready, such as:

  • Figuring out how to use schema
  • Making sure you have your NAP (name, address, phone number) listed everywhere customers are looking for it
  • Setting up all the necessary tools to monitor your local SEO work

How should you use this checklist?

Using this checklist when you first open your store is a great idea, but the odds are that you already have a store, and you want to create a local SEO strategy to increase sales. The best way to use this checklist is to follow these steps:

  1. Make your website (probably already done) and generally optimize your site using our SEO checklist
  2. To optimize it for local SEO specifically, run through the steps on this checklist to make sure you have a complete Google My Business profile and your site is good to go
  3. You now have a clear online path for local customers to find your offline store

Local SEO Checklist

The complete local SEO checklist to get your business noticed in your area, get real people in your place of business, and put money in your pocket

Digital Marketing Checklist