After being evacuated from Cairo during the Arab Spring, Sophie realized her travel blog was being read by more than just Grandpa.
She turned her insane experience into an early role at one of the most compelling brands of our time, Lyft, the $11 billion juggernaut she helped grow. Sophie walks us through the strategy she uses to create content that spreads like wildfire - or pink mustaches.
A comprehensive outline of how content marketing fundamentally works.
Understanding the basics of content marketing and why it works.
Implementing detailed content segmentation, so that you can focus on what matters.
Catering the right message for the right person at the right time.
Constructing a powerful content calendar that drives your strategy.
Choosing the right place for your messaging and amplifying it.
Creating the right process and attaching it to the right business goals.
How to write compelling copy that converts at every stage of the funnel.
How to push users through each stage of the funnel with calls-to-action.
The step-by-step process to optimizing already existing content.
A full, complete list of our favorite content marketing tools and services.
A walkthrough on how to start a brand new content campaign from scratch.
The class includes a certification. Finish the class, pass the final exam and you’ll earn your content marketing certification.
It integrates seamlessly with LinkedIn and it’s included in the class for free.
ClickMinded is a series of online marketing classes. It includes 7 comprehensive classes on digital marketing, as well as a collection of digital marketing templates called the SOP library.
It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.
If you're brand new to content marketing and not sure where to begin, our brand-new content strategy guide is a great place to start. You may also want to look at our What is content marketing? tutorial, as well this comprehensive content marketing strategy walkthrough.
Entry level to intermediate comprehension.
ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.
It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.
The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.
Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.
Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.
That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.
Yes. The platform is 100% responsive and works on all mobile and tablet devices.
Probably. Most ClickMinded students expense it for work or for their business.
No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.
With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.
You can attend at any time.
ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.
None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.
There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.
ClickMinded is designed to make learning digital marketing easier and faster.
We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.
All courses includes a 14-day money back guarantee.
All courses includes unlimited lifetime access and free updates for life.
Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.
Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.
Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.
With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.
We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.
Sweet. Let us know how it goes.
So glad you asked! We've created a ton of free digital marketing tutorials and guides for you.
One of the highest ROIs on your time is learning advanced search operators for Google. Use the Google search operators to get nerdy with it.
If you're running Adwords and Facebook ad campaigns, start with the digital advertising walkthrough we put together.
If you haven't yet set up analytics setup on your WordPress site, you'll want to use this Google Tag Manager WordPress guide. Google Tag Manager is a pre-requisite for almost every website analytics strategy. Use the website analytics guide to develop your own plan.
Canonical URLs are a technical, but important part of technical SEO (especially if you have a lot of paginated pages). Use this canonical URL guide to get it done.
If you're trying to build links with email outreach, use the YAMM Gmail mail merge guide. And if you're interested in a more comprehensive email marketing strategy, use the email marketing strategy guide.