Heads up: Only the nerds are using ClickMinded.

Tell me how close I am with this one.

Most content marketing advice you find online starts like this:

  • You need to have a blog
  • You need to publish more content than what you’re doing right now
  • You need to write longer content
  • You need switch to video / infographics / podcasts / virtual reality / (insert the latest trend)

And I’m here to tell you that, like many other terrible ideas, this is a terrible idea.

Want proof?

I just Googled “content marketing tips” and got 150 MILLION results.

Moreover, a recent study by Ahrefs found that 91% of content gets absolutely no traffic from Google1.

People who blindly tell you to “publish more”, “create longer posts”, or “switch to video”, want you to spend more time and resources creating stuff that almost no one will see…and ultimately won’t help your or your client’s business.

Asking you to “just write more content” to get more customers is like suggesting you should watch the 1996 blockbuster movie Space Jam every day if you want to play basketball in the NBA.

It’s advice that kind-of feels like a solution, and it’s sort-of related to the problem, but it isn’t helpful at all.

We have a better idea.

What if you could create just a few pieces of content that drive massive growth to any business for years to come?

  • Maybe you’d get more clients for your agency or charge more for your services
  • Maybe you’d get significantly more leads and sales for your own business
  • Maybe you’d get a promotion or a job in the company you’ve wanted to work in

Most content marketing advice you find online isn’t really helpful because it doesn’t address the true purpose of content marketing:

Content marketing is about using content strategically to generate growth by:

  1. Attracting more visitors
  2. Converting visitors into leads
  3. Converting leads into customers
  4. Converting customers into repeat users and advocates

And to do that, you just need to answer this question:

Are you delivering valuable content to the right people at the right time?

That’s what the ClickMinded Content Marketing Framework is for.

You can create content that compels your users to go to the next step of your funnel by delivering a relevant message right when they are most likely to convert.

We believe this is a 10x more effective way to think about content marketing.

You don’t HAVE or NEED to hire a team of writers, buy equipment to shoot HD video, or even start a blog to do that—unless you know that those will things have a meaningful and measurable ROI for your business.

The ClickMinded Content Marketing Training teaches you EXACTLY how to develop massively profitable content marketing

This is just a taste of what you’ll get in the course.

How content marketing fits into your business

  • The role of content marketing in your marketing funnel (hint: you shouldn’t use it, in the same way, all the time—or even measure the same metrics!)
  • Why it’s important to differentiate copywriting and content marketing (if you think they’re the same, you’re doing it wrong)

Discovering who your ideal customer is

  • Why you shouldn’t send the same message to all of your users (with an example of how Lyft used personas and funnels to deliver valuable content to their users)
  • The most common mistake marketers make when performing persona research (spoiler alert: it’s sticking with just demographic data)
  • Discovering all the demographic data you already have access to (for free) but are not taking advantage of
  • The first people from your team who you should talk to if you want to effortlessly get massive insights about your user base
  • A step-by-step walkthrough on how we run customer interviews (with the exact scripts we use)
  • How to validate that you’re ready to create a persona for your business (and when you need to do more research)
  • The 3 mistakes to avoid when going through the process of creating your customer persona

Crafting messages that convert

  • How the concept of “single-minded value propositions” can help you create a more efficient sales funnel
  • Crafting compelling single-minded value propositions for each persona at each stage of the sales funnel

Building a strategic content calendar from scratch

  • The framework to turn your single-minded value props into an entire content calendar for all of your marketing channels
  • One simple way to determine which is the most important piece of content for your business
  • The 4 types of emotions you want your users to have (and how each can help you accomplish a specific business goal)
  • How to properly use automation to deliver relevant messages to your users (and the tool we like to use to easily map our entire communication strategy)
  • Setting up processes that set you up for success (sounds boring, but this is how you truly scale content marketing)
  • How to prioritize all the ideas in your content calendar to maximize growth (and avoid letting your biases drive your content strategy)

Picking the right channels for your content marketing

  • Why email is probably the most important channel for your content marketing strategy (and the ONE element that can make or break the success of your emails)
  • The three principles to follow if you decide to use paid channels for content marketing.
  • How to use social media for content marketing (and why you shouldn’t just publish your content to as many channels as possible)
  • The alternative platform you can use if you don’t have a blog or a blog audience yet

Writing copy that converts

  • The four essential pieces of information you need to have BEFORE you can even start writing any content
  • How to adapt storytelling for content marketing—and use it to convert users
  • Why voice and tone are not the same and how to use them correctly in your messaging
  • Mistakes to avoid when defining your brand’s voice (those that can become a crutch for your company in the future or even an obstacle for growth)
  • The five principles you need to follow to write content that converts (and make sure everyone on your team does so as well)
  • Creating powerful calls-to-action in four simple steps: design, develop, link, and describe

Optimizing your content

  • Making sure that your content is personalized, localized, accessible, and consistent

Creating world-class long-form content for ANY industry

  • The one criteria that you need to use to determine if you should create long-form content
  • How to think like a reader in the attention deficit era and the FOUR tactics you can use create content that people actually consume
  • The four most effective types of long-form content you can use for your business (and examples from a bunch of different industries)
  • Our favorite tools for creating high-quality and engaging long-form content

BONUS: Content marketing walkthroughs and templates

  • Our favorite tools for content creation, project management, and copywriting
  • The exact templates you can use to set up your content calendar and content creation process from scratch
  • How ClickMinded’s content production process works (a ton of people have asked us for this so we created a comprehensive walkthrough over the entire thing)
  • Our exact tactics for successfully outsourcing content creation (it took us years to get this process ironed out but we’ll save you the trouble and just tell you exactly what to do)

Choose Your ClickMinded License

Enroll in this course or get massive savings when you enroll in the digital marketing bundle.

ClickMinded Content Marketing Training

Develop massively profitable content marketing campaigns
Single Course
$497
Enroll in course
  • ClickMinded Content Marketing Training
  • Content Marketing Certification
  • The Content Marketing Framework
  • Creating your customer personas
  • Crafting a single-minded value proposition
  • Conversion-focused copywriting
  • Creating long-form content
  • Downloadable / printable slides
  • Quizzes at the end of each lecture
  • Unlimited lifetime access
  • Free updates for life
  • Risk-free 100% money back guarantee

ClickMinded Digital Marketing Bundle

Massively increase sales from every digital marketing channel.
Lifetime Access to All Seven ClickMinded Courses
$997$3,479
Enroll in the full bundle
  • ClickMinded SEO Course & Mini-Courses ($497)
  • ClickMinded Google Analytics Course ($497)
  • ClickMinded Content Marketing Course ($497)
  • ClickMinded Email Marketing ($497)
  • ClickMinded Sales Funnel Course ($497)
  • ClickMinded Paid Advertising Course ($497)
  • ClickMinded Social Media Course ($497)
  • SEO Certification
  • Paid Advertising Certification
  • Content Marketing Certification
  • Sales Funnel Certification
  • Email Marketing Certification
  • Social Media Certification
  • GAIQ Study Guide
  • Downloadable Slides & Lecture Quizzes
  • Unlimited Lifetime Access
  • Free Updates For Life
  • Risk-Free 14-Day Money Back Guarantee

This is the most practical course on content marketing out there.

World-class content marketing training, designed to teach you exactly what you need to know, as quickly as possible.

Content Marketing

$497
Sophie Tahran
Content Strategist, Lyft

After being evacuated from Cairo during the Arab Spring, Sophie realized her travel blog was being read by more than just Grandpa.

She turned her insane experience into an early role at one of the most compelling brands of our time, Lyft, the $11 billion juggernaut she helped grow. Sophie walks us through the strategy she uses to create content that spreads like wildfire - or pink mustaches.

  • Content Framework
  • Content & The Funnel
  • Messaging Strategy
  • Your Content Calendar
  • Channel Selection
  • Copywriting
  • Favorite Tools
  • Campaign Walkthroughs
  • And more…

A Bulletproof Content Marketing Curriculum

That includes unlimited lifetime access and free updates for life.

Content Framework

A comprehensive outline of how content marketing fundamentally works.

Content Fundamentals

Understanding the basics of content marketing and why it works.

Segmentation

Implementing detailed content segmentation, so that you can focus on what matters.

Messaging

Catering the right message for the right person at the right time.

Content Calendar

Constructing a powerful content calendar that drives your strategy.

Channel Selection

Choosing the right place for your messaging and amplifying it.

Content Process & Goals

Creating the right process and attaching it to the right business goals.

Copywriting

How to write compelling copy that converts at every stage of the funnel.

Calls to Action

How to push users through each stage of the funnel with calls-to-action.

Optimization

The step-by-step process to optimizing already existing content.

Favorite Tools & Services

A full, complete list of our favorite content marketing tools and services.

Campaign Walkthrough

A walkthrough on how to start a brand new content campaign from scratch.

Earn Your Certification

The class includes a certification. Finish the class, pass the final exam and you’ll earn your content marketing certification.

It integrates seamlessly with LinkedIn and it’s included in the class for free.

Who's a good fit for ClickMinded?

We're not for everyone. Here's who should (and shouldn't) enroll.

Who Should Enroll

  • You want to learn everything there is to know about content marketing as fast as possible.
  • You want lifetime access and free updates for life, because things change all the time.
  • You want to save time and easily train new employees or new members of your team.
  • You want more traffic and conversions from your content marketing campaigns.
  • You have clients that are asking how they can increase sales from content marketing.
  • You want to join the 8,000+ other businesses using ClickMinded to learn digital marketing.
  • You'll benefit from "over-the-shoulder" walkthroughs of technical optimization.
  • You want to earn an content marketing certification (and add it to LinkedIn).

Who Should Not Enroll

  • You have time to teach yourself through trial and error in order to save money.
  • You are comfortable keeping up with changes in content marketing on your own.
  • You already have a process to train employees and team mates on search engine optimization.
  • You don't need more traffic and conversions from your content marketing (oh come on).
  • Your clients aren't asking for ways that they can increase sales from content marketing.
  • Screw everyone else! You don't need nothin' from nobody and can do it yourself.
  • You understand the technical stuff and don't need "over-the-shoulder" walkthroughs.
  • You already have a portfolio or evidence to prove that you understand content marketing.

Questions You Probably Have

Here are the answers to the questions we get every single day.

ClickMinded is a digital marketing training platform. It has 7 courses on digital marketing, as well as a collection of digital marketing templates called the SOP library.

It's designed to teach you how to massively increase traffic and sales for any website as quickly as possible.

Entry level to intermediate comprehension.

ClickMinded was initially designed to onboard newly hired designers, data scientists and engineers working on search engine optimization at PayPal and Airbnb.

It's since evolved into a more comprehensive digital marketing training platform. While our focus is on startups and individuals with an entry level to intermediate understanding of online marketing, even experts will find most of the content extremely helpful.

The courses and step-by-step walkthroughs are split up in a way so that the introductory content can be easily skipped if needed.

Each course ranges from 3-6 hours long, and they've been cut up into small, digestible and organized segments, so that you can easily refer back to specific lessons when you have questions.

Extremely actionable. After having our friends and colleagues take all 7 courses, the most frequent comment we heard was “This is great… but how do I get started?”.

That’s why we added comprehensive campaign walkthroughs throughout each of the courses. It’s pure video screen capture, and contains the exact strategies that we use every day.

Yes. The platform is 100% responsive and works on all mobile and tablet devices.

Probably. Most ClickMinded students expense it for work or for their business.

No accountants or CPAs were involved in the making of this advice, so be sure to check with yours first.

With that said, if you're trying to increase website traffic and sales for your business, this is probably a relevant business expense.

You can attend at any time.

ClickMinded is a completely self-paced online course - you decide when you start and when you finish. The course includes unlimited lifetime access as well. Once you enroll, you'll never lose access to the content, and can refer back to it as much as you'd like.

None. You can learn everything in these courses through other people’s blog posts, forums and your own trial-and-error.

There is absolutely nothing secret here and you can absolutely teach yourself digital marketing and learn it all on your own.

ClickMinded is designed to make learning digital marketing easier and faster.

We've made it as easy and fast to learn as possible, but we won’t be teaching you anything you can’t learn on your own with enough time invested.

All courses includes a 14-day money back guarantee.

All courses includes unlimited lifetime access and free updates for life.

Yes. Anytime we push out an update to a course, that's included. For free. You'll get that automatically. Forever.

Actually, this happens all the time. That's why each course includes unlimited lifetime access, and free updates for life. If there is a change, you'll hear about it. And it's included in the course for free.

Each course includes a certification. Finish the course, pass the final exam and you'll earn your certification. Some of our most popular ones are the ClickMinded digital marketing certification, the ClickMinded social media certification and the ClickMinded SEO certification.

No.

Certification is not required for this industry. The best people in the game don't have certifications, and for many people, you simply don't need one.

With that said, some people like to show future recruiters and clients that they (or their staff) have taken and earned a certification.

We've also received feedback that many employers won't expense the training without some type of evidence the student has completed the course. We got so many requests from our users for this, that we decided to add it.

Choose Your ClickMinded License

Enroll in this course or get massive savings when you enroll in the digital marketing bundle.

ClickMinded Content Marketing Training

Develop massively profitable content marketing campaigns
Single course
$497
Enroll in course
  • ClickMinded Content Marketing Training
  • Content Marketing Certification
  • The Content Marketing Framework
  • Creating your customer personas
  • Crafting a single-minded value proposition
  • Conversion-focused copywriting
  • Creating long-form content
  • Downloadable / printable slides
  • Quizzes at the end of each lecture
  • Unlimited lifetime access
  • Free updates for life
  • Risk-free 100% money back guarantee

ClickMinded Digital Marketing Bundle

Massively increase sales from every digital marketing channel.
Lifetime Access to All Seven ClickMinded Courses
$997$3,479
Enroll in the full bundle
  • ClickMinded SEO Course & Mini-Courses ($497)
  • ClickMinded Google Analytics Course ($497)
  • ClickMinded Content Marketing Course ($497)
  • ClickMinded Email Marketing ($497)
  • ClickMinded Sales Funnel Course ($497)
  • ClickMinded Paid Advertising Course ($497)
  • ClickMinded Social Media Course ($497)
  • SEO Certification
  • Paid Advertising Certification
  • Content Marketing Certification
  • Sales Funnel Certification
  • Email Marketing Certification
  • Social Media Certification
  • GAIQ Study Guide
  • Downloadable Slides & Lecture Quizzes
  • Unlimited Lifetime Access
  • Free Updates For Life
  • Risk-Free 14-Day Money Back Guarantee