Creating Google Analytics Views
Once you have properly installed Google Analytics and checked that it’s working, there are some basic good practices you should setup straight away to make sure you future-proof your account.
One of them is setting up multiple Google Analytics Views.
If you go to your Google Analytics Admin, you will see three different columns there: your Account, your Property, and your View.
By default, Google Analytics will set up only 1 view named “All Website Data”. Having only this view will still allow you to take advantage of everything Google Analytics has to offer. However, this is not a good practice since you might start getting more advanced with Google Analytics in the future and start adding filters or other data processing settings to this view. In that case, you will not have a way to recover the unprocessed data.
Setting up at least these 3 different views will allow you to safely apply and test new settings on your view while minimizing any data-loss risks:
- Main View – where you do the majority of your analysis, your day to day stuff. This should be working flawlessly, without any kind of problems.
a) You can just rename the Google Analytics default “All Website Data” for this purpose.