[Preview] What you’re getting

Why is SEO important for Squarespace?

Squarespace, besides being famous for its onslaught of podcast ads, is one of the most popular website builders, used by millions of webmasters. Just like any other platform used to build websites like Wix or Shopify, Squarespace has its own pros and cons when it comes to SEO.

In the past, Squarespace has been seen as unfriendly to SEO, but these concerns have died down because of new features that they have added. Squarespace has actually done a good job of helping you out in the SEO department, by creating features like:

  • Automatically generated SSL certificates and XML sitemaps
  • Easy, clean URLs that help Google find your site
  • A connection with Google Search Console that shows you what keywords your domain ranks for organically

SEO is important for any site, regardless of where or how you build it. If you have a Squarespace site, there are several specific areas that our comprehensive 32 point Squarespace SEO checklist will guide you through to make sure your site is reaching its potential.

What’s in this checklist?

We make sure to include the things we recommend for any SEO on any website, and everything you need to know about Squarespace. Our checklist is a comprehensive 32 step walkthrough to make sure you’re using all of Squarespace’s features to your advantage. For example, we go through all of the following:

  • How to set up a variety of helpful tools like Google Tag Manager, Google Analytics, rank tracking services and more
  • How to do keyword research and maximize the potential of all your keywords
  • Specific features of Squarespace and how to use them correctly in SEO

How should you use this checklist?

This is a comprehensive checklist to optimize your Squarespace website, and it will take some work to implement. To get the most out of this checklist, go through these general steps:

  1. Figure out the domain name you want. As the first step in maximizing your SEO, you ideally want your primary keyword in your domain name.
  2. Go through the steps in this checklist to fully optimize your site.
  3. There you go! After a bit of work, you have a fully optimized Squarespace website ready to drive traffic.

Making sure you have all the best practices implemented makes it easier when you add new pages or want to write a blog post. Keep this checklist on hand to reference when you update your site.

Squarespace SEO Checklist

Setting up a site on Squarespace? Grab our Squarespace SEO checklist to maximize your site's ranking potential right from the start

Digital Marketing Checklist