Why is technical SEO important?

The point of a search engine is to get searchers the information they need. For marketers, this means giving searchers the answers they need, which is why content is so important in SEO.

But a search engine sees things differently than a person. Google can see a ton of technical details about your site and makes ranking decisions based on things other than content. For somebody who excels at writing title tags and great on-page content, there is a whole world of technical SEO that leaves them asking questions like these:

  • How do I know a search engine is indexing my whole site?
  • What should I do to handle redirects?
  • How do I solve errors in Google Search Console?

For all your concerns about the technical aspects of SEO like these, we have a complete technical SEO checklist to make sure your site has a flawless technical foundation.

What’s in this technical SEO checklist?

This checklist is a comprehensive list of everything you need to cross off the list before your website is fully technically optimized. It’s easy to forget little things in technical SEO, so we have a full list of every detail involved including all of these and more:

  • XML sitemaps
  • Indexing
  • Robots.txt
  • The golden rule for site structure
  • Making sure your pages get crawled, indexed, and in front of your audience

How should you use this technical SEO checklist?

This checklist is for anybody who is just setting up a website or is trying to fix the technical errors in a website they are working on. Because technical SEO is more straightforward than other aspects of SEO, this checklist is super simple to implement. Just follow the steps below:

  1. Have a website that you think needs help on the technical side, or use it as a first step to assess a site. (Either way, we recommend you set up Google search console and Google analytics first.)
  2. Use the first part of the checklist to check for site-wide opportunities to improve its technical SEO (plugins, XML sitemaps, etc.)
  3. Use the following part to assess its pages, and make sure to go through this when you are publishing a new page (Fix broken links, have good anchor text for internal links (and for your backlinks on other sites))
  4. Repeat for new sites, and for new pages to make sure you’re accommodating Google’s algorithm and crawlers every time you publish a new page

Technical SEO Checklist

A technical SEO checklist to ensure you're doing everything right behind the scenes to boost your rankings

Digital Marketing Checklist