You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

Answer:

• You create an audience of users who started checking out but didn’t complete the purchase
• You create an audience of users who made a purchase in the last 30 days
• You create an audience of users who added items to their purchase wishlist
• You create an audience of users who are likely to purchase in the next seven days

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Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

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