Answer:

  • AdWords campaigns
  • Email campaigns
  • AdWords and email campaigns
  • None of the above

Explanation:

By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports. Google Adwords gives you an option to track campaign using auto-tagging.

Learn more here:  https://support.google.com/analytics/answer/1033863

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam 

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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