Only my mom interacts with “companies” on social media.
It’s kind-of hilarious, but mostly sad. Seeing her show up again and again in my newsfeed commenting on some corporate-drone-sounding post from Nabisco’s social media profiles with an “LOL” and 6 smiley faces is just exhausting.
Let me know if this sounds familiar: you’re tasked with (or have tasked yourself with) taking over your company’s social presence, and you’ve decided to do a social media audit.
As of now, you have:
Look, I get it, your social media strategy is a hot mess, and you’ve finally decided to get your act together. I’m not sure who you’re trying to target, but unless your customer avatar is my mom, an adorable old lady that can barely check her email and doesn’t even own a credit card, you probably need to do a social media audit.
Auditing your social media marketing is an incredibly valuable process that you can use to figure out where your social media marketing stands. By taking stock of which accounts you currently have, which accounts you should and shouldn’t be posting to, along with how it all fits into your digital marketing strategy, you can set yourself up to create a powerful, metric-driven social media marketing campaign from scratch.
Lucky for you, we’ve already done most of the work for you.
Our free social media audit template is one of the fastest ways you can figure out how terrible (or amazing) your social media presence is.
Once you download the template and complete the social media audit, here’s what you’ll have:
And the best part? It’s free!
Enter your email below and download the ClickMinded social media audit template right now.
This social media audit template is just one simple step on the path to improving your social media strategy. There are a ton of other great ways to improve your marketing strategy, such as analytics tools like Google Analytics which help you to see which demographics you should be targeting, understand referral traffic, and has other metrics that help you convert customers with the help of social media platforms.
But a social network is not just all about excel sheets, Hootsuite integrations, facebook insights, hashtags or even your number of followers. A social network is probably how most people in the general public are viewing your company’s brand, so take care of it!
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