To begin with, we need to understand Facebook pixel and why it is important for your website.
The Facebook pixel is a piece of code created and managed by the Facebook Business Manager. This code allows you to track the behavior of visitors to your website and target ads to them and other similar consumers.
Your Facebook ad account generates Facebook Pixel code. Implementing this code on the header section of your Squarespace account will record website visitor’s behavior.
Eventually, this will allow Facebook to better understand and target advertisements for your custom audiences.
For example, when a visitor looks at a product on your site, Pixel will read that information and display the visitor facebook advertising for that product.
With the Facebook Pixel installed on your Squarespace website, you can:
- Launch Facebook Ads campaigns to recent website visitors and retargeting them with ads.
- Discover new audiences similar to your visitors with Facebook’s lookalike audiences
- Perfectly track conversions from all your Facebook Ads campaigns
- Obtain massive insights about your visitor’s interests and demographics
The entire process of installing the Facebook Pixel will take you about 5 minutes from start to finish.
Important: this process requires you to have Google Tag Manager installed on your site—this is the tool we recommend you use to install and manage all of your tracking codes, including the Facebook Pixel. If you haven’t done this, here’s a guide on how to install Google Tag Manager on a Squarespace site.
Let’s get started.