With the Facebook Pixel installed on your Squarespace site, you can:
- Launch Facebook Ads campaigns to people who have visited your store
- Discover new audiences similar to your visitors with Facebook’s lookalike audiences
- Perfectly track conversions from all your Facebook Ads campaigns
- Obtain massive insights about your visitor’s interests and demographics
The entire process of installing the Facebook Pixel will take you about 5 minutes from start to finish.
Important: this process requires you to have Google Tag Manager installed on your site—this is the tool we recommend you use to install and manage all of your tracking codes, including the Facebook Pixel. If you haven’t done this, here’s a guide on how to install Google Tag Manager on a Squarespace site.
Let’s get started.