With the Facebook Pixel installed on your Squarespace site, you can:

  • Launch Facebook Ads campaigns to people who have visited your store
  • Discover new audiences similar to your visitors with Facebook’s lookalike audiences
  • Perfectly track conversions from all your Facebook Ads campaigns
  • Obtain massive insights about your visitor’s interests and demographics

The entire process of installing the Facebook Pixel will take you about 5 minutes from start to finish.

Important: this process requires you to have Google Tag Manager installed on your site—this is the tool we recommend you use to install and manage all of your tracking codes, including the Facebook Pixel. If you haven’t done this, here’s a guide on how to install Google Tag Manager on a Squarespace site.

Sidenote: If you’re not using Squarespace, check out our guides on how to add the Facebook Pixel to WordPress or Shopify.

Let’s get started.

This walkthrough has just 2 steps:

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Installing the Facebook Pixel on your Squarespace site

First, you’ll need to grab your Pixel ID from Facebook and add it to Squarespace using Google Tag Manager.

Go to your Facebook Ads Manager, on the top navigation menu, click on “Pixels.”

Click on the pixel you want to install on your site. If you don’t have a Pixel yet, you’ll be prompted to create one instead.

Click “Set Up”. Then, you will be presented with three options to install your pixel. Choose “Use an Integration or Tag Manager”

Click on “Google Tag Manager” from the list and select “Quick Install” (if you haven’t installed Google Tag Manager on your Squarespace site, check out this tutorial).

You will be prompted to sign in to the Google Account you use for Google Tag Manager and will need to allow Facebook to make changes.

Back in the Facebook Ads Manager interface, pick the Google Tag Manager account and container you want to use.

You will be asked If you want to turn on “Advanced Matching”. If you are an advanced Google Tag Manager user, you might want to configure it now. If not, leave it “Off” and click “Next”.

Next, you can choose to add more tags or edit existing tags. Since you just want to add the Pixel Base Code, for now, you will just need to click “Next”.

Make sure the checkbox for the Pixel Base Code is selected, and hit “Publish”.

That’s it! Now we just need to make sure everything is working properly.

Testing your Facebook Pixel

Lastly, let's make sure everything is working properly.

To do this, you’ll need to download and install the Facebook Pixel Helper Extension for Google Chrome.

Then, open your Shopify website using Chrome and click on the Facebook Pixel Helper Chrome extension. 

The extension should be able to find at least one pixel, and it should match the Pixel ID on your Facebook Ad Manager.

That’s it!

If you’ve been following along, you’ve now installed Facebook Pixel on your Squarespace site and made sure everything is working flawlessly.

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