What feature can join offline business systems data with online data collected by Google Analytics?

Answer:

• AdWords Linking
• Data import
• User ID
• Goal tracking

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Explanation:

Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.

Learn more here: https://support.google.com/analytics/answer/3191589

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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