What report indicates where users start or exit the conversion funnel?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
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Dec 7, 2023
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1 min. read
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Answer:

  • Social media traffic
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic.

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Explanation:

You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.

Learn more here: https://support.google.com/analytics/answer/1686005

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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