Answer:

  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions

Explanation:

Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.

Learn more here: https://support.google.com/analytics/answer/1012040

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam 

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

Double Conversions With Laser-Focused Google Analytics

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