Answer:

  • Behavior > New vs returning report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report
  • Interests > Affinity categories report

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Tommy Griffith
Tommy Griffith has been doing search engine optimization for almost 10 years. He was previously managing SEO at PayPal and Airbnb. He feels weird writing about himself in the third person, but admits that it sounds slightly more epic.

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