Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Answer:

• Ecommerce reports
• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports

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Explanation:

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.

Learn more here: https://support.google.com/analytics/answer/1250116

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
• Which reports require the activation of Advertising Features?
• What report identifies browsers that may have had problems with a website?
• When will Google Analytics be unable to identify sessions from the same user by default?