Which user characteristic may NOT be used to change keyword bids in Google Ads?

Answer:

• time of day
• ad preference
• location
• device

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Explanation:

It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

Learn more here: https://support.google.com/adwords/answer/2732132

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
• What data does Google Analytics prohibit collecting?
• Segments will not allow you to do what?
• To recognize users across different devices, what feature must be enabled?