Answer:

  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

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Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.

Learn more here: https://support.google.com/analytics/answer/1191182

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Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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Tommy Griffith
Tommy Griffith has been doing search engine optimization for almost 10 years. He was previously managing SEO at PayPal and Airbnb. He feels weird writing about himself in the third person, but admits that it sounds slightly more epic.

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