What feature must be enabled to use Multi-Channel Funnels?

Answer:

• Custom Dimensions
• Advertising Features
• Goals or Ecommerce
• In-page Analytics

Get all the answers to the GAIQ Exam

Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.

Learn more here: https://support.google.com/analytics/answer/1191182

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• Custom Dimensions can be used as what?
• Which kinds of hits does Google Analytics track?
• To recognize users across different devices, what feature must be enabled?
• What report identifies browsers that may have had problems with a website?