What feature is required to track customer search terms on a website?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
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Dec 7, 2023
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1 min. read
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Answer:

  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

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Explanation:

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

Learn more here: https://support.google.com/analytics/answer/1012264

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