If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

Answer:

• Segment overlap
• Funnel exploration
• Model comparison
• Conversion paths

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Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?
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• You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where within your Google Analytics 4 property can you handle product links like this for Google Ads?