Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Answer:

• Assisted conversion
• Primary conversion
• Last-click attribution
• Second-to-last-click attribution

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Explanation:

Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

Learn more here: https://support.google.com/analytics/answer/1191204

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