What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

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Answer:

  • Attribution modeling
  • Conversion tracking
  • Channel Groupings
  • Multi-Channel Funnels

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Explanation:

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

Learn more here: https://support.google.com/analytics/answer/1662518

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