Which reports require the activation of Advertising Features?

Answer:

• Cohort Analysis reports
• Real-time reports
• Geo reports
• Demographics and Interests reports

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Explanation:

To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity).

Learn more here: https://support.google.com/analytics/answer/2819948

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

• What is not a benefit of using segments to analyze data?
• Which reports require the activation of Advertising Features?
• What channel is not included in the default Channels report?
• Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?