- Include data from specific subdomains
- Include shopping preferences
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
View filters allow you to limit and modify the traffic data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.
Learn more here: https://support.google.com/analytics/answer/6086075