Answer:

  • Include data from specific subdomains
  • Include shopping preferences
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses

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Explanation:

View filters allow you to limit and modify the traffic data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

Learn more here: https://support.google.com/analytics/answer/6086075

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