Answer:
- Show customized ads to customers who have previously visited your site
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists without making changes to your existing Analytics snippet
- Create remarketing lists based on custom segments and targets
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Explanation:
A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns.
Learn more here: https://support.google.com/analytics/answer/2611268
Get the Complete GAIQ Exam Study Guide: Sample Questions & Answers To Help You Study
Other questions from the Google Analytics Individual Qualification (GAIQ) Exam
Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:
- What cannot be collected by the default Analytics tracking code?
- What report shows the percent of site traffic that visited previously?
- How would a view filter be configured to include only users from Brazil and Argentina?
- What cannot be collected by the default Analytics tracking code?
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