What is not considered a default “medium” in Google Analytics?

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Tommy Griffth
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Dec 7, 2023
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1 min. read
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  • Google
  • Organic
  • Referral
  • CPC

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There are only 3 default medium in Google Analytics i.e Organic, Referral and None.

Google Analytics detects three mediums without any customization.

  • The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
  • Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”
  • The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”

Learn more here: https://support.google.com/analytics/answer/6099206

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