• Google
  • Organic
  • Referral
  • CPC

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There are only 3 default medium in Google Analytics i.e Organic, Referral and None.

Google Analytics detects three mediums without any customization.

  • The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.
  • Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”
  • The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”

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Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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