• Adjust keyword bids in Google Ads from Google Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Import Analytics Goals and transactions into Google Ads as conversions

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When you link Google Ads and Analytics, you can:

  • Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
  • Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
  • See ad and site performance data in the Google Ads reports in Analytics.
  • Import Analytics goals and Ecommerce transactions into your Google Ads account.

But you cannot Adjust keyword bids in Google Ads from Google Analytics.

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