If you’re looking for the best digital marketing tools out there – you’re going to be pretty happy with this comprehensive guide. We put every one of these to the test ourselves. Here’s our list of the best digital marketing tools, SEO tools and web applications & services that make running your business (and your life) easier.

Updated: February 25, 2021


Another super powerful keyword research application. We usually use SEMRush for keyword research, but it's also a much more comprehensive SEO tool.

Longtail Pro

Use Long Tail Pro’s step-by-step system to discover thousands of profitable, targeted keywords and calculate Keyword Competitiveness for almost any niche.


A great tool that uses autocomplete data to find more keywords in your vertical.

Keywords Everywhere

A great tool that shows you Google Adwords Keyword Planner search volume data every time you do a search! Super helpful for uncovering valuable new opportunities by accident.

SEO Quake

SEMRush’s chrome plugin. Overlays super useful data right into the search results.

Google Adwords Keyword Tool

This used to be the defacto starting point for your keyword research in SEO. Due to current design, this tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.

Google Trends

Google Trends is a great additional tool to check query volume on a relative basis.


Semrush' Position Tracking tool allows you to track your website’s ranking for target keywords in the Google top 100 organic and paid results. Daily updated data helps track your optimization efforts for keyword rankings progress over time.


Retrieves data by a "10 results per page" per one request process instead of the traditional "100 results per page" process that's used by most rank trackers to save resources. It also features advanced approaches to access ranking data for local tracking.

Thrive Architect

A true front end and visual editor that empowers you to quickly turn your ideas into practice. Fastest way from design to production with minimum friction.


OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with dynamic marketing tools and Exit Intent® technology.


Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.


Rather than try to build every feature possible, ConvertKit focuses on being the best at email marketing and then building great integrations with ecommerce, landing page, and membership site providers.


Bluehost is one of the largest and most trusted web hosting services powering millions of websites. Join Bluehost now and get a FREE domain name!


DreamHost is the leader in shared web hosting, vps hosting, dedicated hosting, WordPress hosting, cloud storage and cloud computing. Voted as the Best Web Hosting Service 3 Years in a Row.


Offering both a premium and a free version, Updraft is the world's most trusted Wordpress backup plugin. The free version has all the basic features.


Discover 1000s of premium WordPress themes & website templates, including multipurpose and responsive Bootstrap templates, email templates & HTML templates.

Redirect Path

A simple tool that shows you the redirect page a search engine takes on any page.

Screaming Frog

A fantastic tool for crawling your site and understanding the myriad technical problems that are inevitably happening. Screaming Frog crawls your website just like Google does, and tells you exactly what you need to fix.


Find broken links and errors with Xenu. While Screaming Frog is significantly better and has a lot more functionality (it’s actually kind of crazy to even compare the two), this one is free.

Google Page Speed Tools

Google’s tool which shows you exactly what you need to fix in order to speed up your site.

Gift Of Speed

Improve your website's page speed and its overall performance using the benchmarks and recommendations built within this tool.


GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.

Pingdom Page Speed Tools

A free and simple to use page speed tool.


Clearscope is SEO software for content teams. You feed it your primary keyword and your content, and it analyzes the top 10 google results for that keyword, and tells you what you need to tweak. Think of it like LSIGraph.com but on steroids.

Google Chrome

This recommendation will seem funny to most people – but yes there are still some people trying to do SEO with Safari or Firefox! From developer tools to a massive ecosystem of SEO plugins, you really should be using Google Chrome if you’re serious about SEO.


This will show you a number of things going on behind-the-scenes with competitor websites. Server information, CMS systems, frameworks, analytics and tracking etc. Not necessarily directly helpful, but can help uncover valuable information.

User-Agent Switcher

Let’s you view pages as any user agent (great for testing responsive design).

Yoast SEO

The single best WordPress SEO plugin.

No-Follow Checkbox

A simple tool that makes it easy to no-follow links in WordPress

Google Tag Assistant

An easy way to see if your Google tags are installed correctly.

Google Analytics

The non-optional Definitely the most valuable analytics package out there. World-class enterprise grade analytics for free. The first thing you should install.

Google Search Console

This one isn’t optional folks. You have to install Google Search console in order to ‘communicate’ with Google about your site.

Google's Structured Data Testing Tool

Use this tool to check how Google views your structured data markup.