Ecommerce SEO Checklist

Why is SEO important for Ecommerce?

Everybody has heard of the saying “If a tree falls in the forest but nobody is there to hear it, does it make a sound?” Cliche, but it provides an interesting analogy to digital marketing. If your ecommerce website is selling incredible products, but nobody can find it, will you be able to sell anything?

I don’t know any thing about trees, but I have an answer to the second question, and that is an unequivocal NO. Okay, sure, you can sell 5 units to your grandparents, but that’s not exactly a winning strategy. If you’ve set up an ecommerce store, you know exactly what I’m talking about. You’ve got a great product, but it doesn’t matter if nobody can find your site. This can be super frustrating, and you start to ask yourself tons of questions about SEO:

• Are my URL’s the problem?
• Am I doing something wrong on the technical side?
• Do I need an entire content marketing campaign to start ranking?

There are a ton of concerns you have when your site isn’t ranking, but the good news is that we have the solution. Grab our ecommerce SEO checklist and shove your competitors down the search engine results page.

What’s in this checklist?

Our ecommerce SEO checklist is packed full of SEO strategy advice and includes clear guidelines to figure out all the following:

• How to optimize everything on a page, like URLs, title tags, images and more specifically for an ecommerce site like Shopify or WooCommerce
• An explanation of keyword research and how to utilize your keywords on an ecommerce site
• How to fix any technical errors on your site

How should you use this checklist?

Completing everything on this checklist will take some work, but it will leave you with a flawless ecommerce site that can actually rank. To get the most out of it, follow these steps:

1. Determine the domain you want to use and set up your site. For an ecommerce site you will probably be using Shopify or WooCommerce, both of which we cover here. (You might already have your site setup, which is fine.)
2. Go through the checklist, making sure to follow the specific directions either for Shopify or WooCommerce, depending on which platform you use.
3. Boom! You’ve got a powerful ecommerce site ready to start making sales.