Ecommerce SEO Checklist

Why is SEO important for Ecommerce?

Everybody has heard the saying “If a tree falls in the forest but nobody is there to hear it, does it make a sound?” Look it’s a cliche, I get it, but it makes a good point about ecommerce. If a tree falls in the forest and nobody is there, nobody will care, and if you have a great product just sitting around in your inventory but nobody is visiting your site, nobody will even know it’s there. The point is pretty simple – people have to know about your product to buy it.

If you’ve set up an ecommerce store before, you know exactly what I’m talking about. Having the right product doesn’t matter if there’s no traffic to your site. This can be super frustrating, and you start to ask yourself tons of questions about how you’re approaching SEO for your site:

• Are my URL’s the problem?
• Am I doing something wrong on the technical side?
• Do I need an entire content marketing campaign to start ranking?
• What exactly is the problem with my current SEO strategy?

The bottom line is your store is there to make money, and to do that, you need to get people on the site first. To do this, we’ve put together a free comprehensive guide to SEO that pinpoints the specific needs of an ecommerce site and shows you how to boost your rankings.

What’s in this checklist?

Our ecommerce SEO checklist is packed full of tips on SEO strategy and includes clear guidelines  and walkthroughs to figure out all of these and more:

• How to optimize everything on a page, like URLs, title tags, images and more – specifically for an ecommerce site like Shopify or WooCommerce
• An explanation of keyword research and how to utilize your keywords correctly on an ecommerce site
• How to fix any technical errors on your site

How should you use this checklist?

Completing everything on this checklist will take some work, but it will leave you with a world class ecommerce store that actually ranks. To get the most out of it, follow these steps:

1. Determine the domain you want to use and set up your site. For an ecommerce site you will probably be using Shopify or WooCommerce, both of which we cover here. (You might already have your site set up, which is fine.)
2. Go through the checklist, making sure to follow the specific directions either for Shopify or WooCommerce, depending on which platform you use.
3. Boom! You’ve got a powerful ecommerce site ready for customers.