Ecommerce entrepreneurs and marketers: listen up!
If you’re trying to drive more traffic to your ecommerce site, it’s important to optimize your website structure and content for search engines, so that you can increase organic traffic, attract more customers, and generate more sales.
To help you optimize your ecommerce site and get that traffic, we’ve created this comprehensive, step-by-step ecommerce checklist that you can use to get started right away.
We’ll cover main important area of ecommerce search engine optimization:
This checklist can be applied to any ecommerce store to increase your traffic from search engines as quickly as possible.
First, let’s go over the mandatory tools and plugins you’ll need to optimize your ecommerce sites.
Search Console is the free tool provided by Google to website owners.
It provides useful data about your website’s performance in Google’s search results. For example:
Plus, Search Console is useful to perform technical SEO tasks like:
Search Console is a must-have tool for your ecommerce store. Here’s a resource to help you set up Google Search Console:
If you haven’t installed Google Analytics yet—stop everything else you’re doing and do this instead.
With Google Analytics you’ll be able to link your SEO efforts to the sales of your ecommerce store.
You can use Google Analytics to learn things like:
Plus, you can connect Google Search Console to Google Analytics and perform analysis that mixes both data sources.
Here are some resources to help you set up Google Analytics:
The first step of seo optimization is keyword research. By doing keyword research, you find out keywords and search terms that you want to rank for. When you are choosing your keywords, you want to look at keyword search volume, search intent, and competition.
Those keywords are easier to rank, have less competitors, and good chunk of people are searching for it.
Google can’t understand content as easily as humans. On-page optimization is the process of helping search engines understand what your content is about to get higher rankings.
Title tags are still one of the most powerful important elements of on-page SEO. The title tag is what people will see in Google’s search results page.
The meta description is the snippet of text that appears in search results below the page title. Even though the meta description is no longer a ranking factor, it can indirectly help you get higher rankings by increasing your CTR.
You should optimize the title and meta description of the following pages of your ecommerce website:
URLs give search engines and users an indication of what a certain page is about.
In fact, Google has started to give more relevance to URLs by moving it to the top of each search result.
Here’s an example of bad, good, and better URLs for a product page optimized for“boxing gloves”:
Google’s entire business model relies on being able to provide relevant results to people’s searches.
That’s why a lot of SEOs believe that Google has started to use engagement metrics to help determine whether a piece of content is relevant to a searcher or not.
It’s simple: if a searcher spends time on your page and interacts with it, Google can assume that the information shown to that user was relevant.
In ecommerce, a few things you can do to increase engagement include:
Search engines “see” images by reading the ALT tag and looking at file names, among other factors.
Optimizing the images in your ecommerce store is a 2-step process.
First, use a descriptive name for the image file before you upload it to your site.
Second, edit the alt text of your image inside the admin panel—the best practice is to write a short description of the image.
When you add a link from “page A” to another on your site, “page B”, that’s called an internal link. Internal linking is helpful for SEO for 3 reasons:
In your ecommerce store, you can manually add internal links when they are relevant. However, a quick and easy way to add internal links is to add a “related products” section to your product pages.
Link building is one of the most powerful things you can do to increase your rankings. This is one of the hardest parts of SEO, but there are a few tactics that work great for ecommerce.
To determine which pages to rank above all others, search engines rely heavily on the authority of pages and websites.
In SEO, authority is mainly determined by links—more specifically, links from other sites to yours.
Below are some tactics you can use to build links to your ecommerce site:
Technical SEO is everything you do to make it easier for search engines to find and crawl your website. Technical issues can prevent your site from ranking and getting organic traffic.
Search engines value sites that provide a good user experience and the speed of your site is a huge factor.
A slow loading site will increase your bounce rate, as visitors lose patience and leave. If you are deciding between Shopify and WooCommerce, Shopify generally has better speeds, but there are a variety of different plugins you can use to speed up your site.
An XML sitemap helps search engines understand the structure of your site and find all the pages that you want to be indexed.
Shopify and WooCommerce both make it easy to create and update your website’s sitemap. Shopify generates this automatically and you can find it at www.yourdomain.com/sitemap.xml
If you use WooCommerce, it won’t generate for you automatically, but it is easy with the Yoast SEO plugin or Sitemap Generator.
Some more tactics you can use to optimize your technical seo are:
There you have it! Hope you found our steps helpful.
If you want to go through the steps of the checklist, you’ll be able to generate more traffic, customers, and sales.
Our ecommerce SEO checklist is packed full of tips on SEO strategy and includes clear guidelines and walkthroughs to figure out all of these.
Don’t forget to download it below!
The complete ecommerce SEO checklist to get your site ranking and start making money.
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