What is the “Bounce Rate” in Google Analytics?

If you are studying the Google Analytics exam, we have a massive library of GAIQ questions & answers that should help. These mock questions and answers include an explanation, along with links to additional resources.
Tommy Griffth
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Dec 7, 2023
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1 min. read
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Answer:

  • The number of times unique users returned to your website in a given time period
  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage

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Explanation:

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Learn more here: https://support.google.com/analytics/answer/1009409

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

Looking for more answers to the GAIQ exam? We have a series of short questions and answers to help you out throughout your journey:

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