For autotagging, what parameter does Google Ads include in the destination URL?

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Answer:

  • adid=
  • urlid=
  • utm=
  • gclid=

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Explanation:

If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.

Learn more here: https://support.google.com/analytics/answer/2938246

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