What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Answer:

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

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Explanation:

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

Learn more here: https://support.google.com/analytics/answer/1662518

Other questions from the Google Analytics Individual Qualification (GAIQ) Exam

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